November 28, 2022

Tips on Posting and Advertising on YouTube Shorts

With the surge in TikTok popularity and the buzz it has brought with it, we can’t forget about the latest platform to join the world of short-length videos (who historically...

November 9, 2022

Should Brands Be on BeReal?

With 10+ million daily active users, BeReal is a social platform that is growing in popularity by the day. The premise? You must show who you are at a moment’s...

smart phone that displays Instagram, Facebook, and Twitter icons
January 3, 2022

How to Reconnect with your Customers Post-Pandemic on Social Media

Two years of the pandemic has completely changed businesses’ game plans in so many ways, especially when it comes to customer retention and engagement. Now, the question of what things...

instagram for business
June 6, 2021

How to Transition Your Personal Instagram Account to a Business Profile

Instagram offers business profiles on their platform and we recommend any company looking to reach out to their customers make the transition if their profile is currently set as a...

January 5, 2021

How to Create a Facebook Story on a Business Page

With business pages’ organic reach continuing to decrease on Facebook, it’s now more important than ever to experiment with different ways to get your posts in front of as many...

December 31, 2020

The Coronavirus and Digital Advertising: Risks and Opportunities

Concerns about the increased spreading of Covid-19 around the world are dominating headlines, causing disruptions in the stock market, and increasing fears of a recession.

August 20, 2020

Facebook Is Testing a Diversity Designation for Business Pages

Facebook is testing ways to highlight diverse businesses. Page admins may see a new tab in their business Page’s settings that allows them to identify their company as a diverse...

June 10, 2020

How Small Businesses Can Leverage Social Media During COVID-19

The coronavirus outbreak made a significant impact on small businesses. However, many social media networks have pushed out new updates and features designed to help small businesses navigate through these...

SMMW Recap Mark Schaefer
April 12, 2019

SMMW Recap: Mark Schaefer on Humanizing Your Marketing Efforts

Once again, Social Media Marketing World (SMMW19) did not disappoint. It doesn’t hurt that I just love the city of San Diego and I can hardly wait to spend three...

February 21, 2018

Facebook Live 101: How to Use Live Videos to Increase Organic Reach

With Facebook’s recently announced algorithm changes, it is now more difficult than ever for business pages to achieve organic reach. However, Facebook’s announcement indicated that the News Feed would begin...