January 5, 2021

How to Create a Facebook Story on a Business Page

With business pages’ organic reach continuing to decrease on Facebook, it’s now more important than ever to experiment with different ways to get your posts in front of as many...

December 31, 2020

The Coronavirus and Digital Advertising: Risks and Opportunities

Concerns about the increased spreading of Covid-19 around the world are dominating headlines, causing disruptions in the stock market, and increasing fears of a recession.

August 20, 2020

Facebook Is Testing a Diversity Designation for Business Pages

Facebook is testing ways to highlight diverse businesses. Page admins may see a new tab in their business Page’s settings that allows them to identify their company as a diverse...

June 10, 2020

How Small Businesses Can Leverage Social Media During COVID-19

The coronavirus outbreak made a significant impact on small businesses. However, many social media networks have pushed out new updates and features designed to help small businesses navigate through these...

SMMW Recap Mark Schaefer
April 12, 2019

SMMW Recap: Mark Schaefer on Humanizing Your Marketing Efforts

Once again, Social Media Marketing World (SMMW19) did not disappoint. It doesn’t hurt that I just love the city of San Diego and I can hardly wait to spend three...

February 21, 2018

Facebook Live 101: How to Use Live Videos to Increase Organic Reach

With Facebook’s recently announced algorithm changes, it is now more difficult than ever for business pages to achieve organic reach. However, Facebook’s announcement indicated that the News Feed would begin...

January 2, 2018

Facebook Wi-Fi Frequently Asked Questions 2018

In 2014 we wrote a blog post about Facebook’s free Wi-Fi feature, which is a quick and convenient way for businesses to offer their customers free Wi-Fi access while simultaneously...

August 28, 2017

Setup Facebook WiFi Router Guide 2017

Facebook allows you to turn your business into a Wi-Fi hotspot by allowing customers to simply check-in to your location without the hassle of passwords or codes using Facebook’s free...

December 14, 2016

How Facebook Is Expanding Its Focus on Local Businesses

With 60 million-plus businesses now using Facebook pages, the social network has become a marketing and advertising powerhouse. However, it is not just national brand pages that are taking advantage...

August 25, 2016

How to Post to Multiple Facebook Pages At Once

For multi-location and franchise businesses to have a successful social media presence in 2016, it is important to have an individual Facebook page for each of their brick-and-mortar stores.  This...