Tag: social media
SMMW Recap: Mark Schaefer on Humanizing Your Marketing Efforts
Once again, Social Media Marketing World (SMMW19) did not disappoint. It doesn’t hurt that I just love the city of San Diego and I can hardly wait to spend three days each year where some of the brightest minds…
Facebook Live 101: How to Use Live Videos to Increase Organic Reach
With Facebook’s recently announced algorithm changes, it is now more difficult than ever for business pages to achieve organic reach. However, Facebook’s announcement indicated that the News Feed would begin to prioritize Live video over standard, “passive” video, which represents…
How to Create a Facebook Story on a Business Page
With business pages’ organic reach continuing to decrease on Facebook, it’s now more important than ever to experiment with different ways to get your posts in front of as many eyeballs as you possibly can. Facebook recently rolled out Stories to…
Facebook Wi-Fi Frequently Asked Questions 2018
In 2014 we wrote a blog post about Facebook’s free Wi-Fi feature, which is a quick and convenient way for businesses to offer their customers free Wi-Fi access while simultaneously increasing their page’s social media engagement. Check out what’s changed…
Setup Facebook WiFi Router Guide 2017
Facebook allows you to turn your business into a Wi-Fi hotspot by allowing customers to simply check-in to your location without the hassle of passwords or codes using Facebook’s free Wi-Fi service. With it, you can combine the benefits of…
How Facebook Is Expanding Its Focus on Local Businesses
With 60 million-plus businesses now using Facebook pages, the social network has become a marketing and advertising powerhouse. However, it is not just national brand pages that are taking advantage of its immense clout. In the past year, Facebook has…
How to Post to Multiple Facebook Pages At Once
For a multi-location and franchise businesses to have a successful social media presence in 2016, it is important to have an individual Facebook page for each of their brick-and-mortar stores. This helps ensure each location can be easily found in…
Instagram to Help Businesses Reach the Snapchat Generation
Instagram, the Facebook-owned photo sharing platform, has added a new feature called Instagram Stories in an attempt to compete with the popular mobile app Snapchat. Snapchat has been one of the most popular new apps for both businesses and individuals,…