Tag: social media
Facebook Is Testing a Diversity Designation for Business Pages
Facebook is testing ways to highlight diverse businesses. Page admins may see a new tab in their business Page’s settings that allows them to identify their company as a diverse business. When a business label themselves as diverse, the page…
How Small Businesses Can Leverage Social Media During COVID-19
The coronavirus outbreak made a significant impact on small businesses. However, many social media networks have pushed out new updates and features designed to help small businesses navigate through these uncertain times. Whether you run a company that is small…
SMMW Recap: Mark Schaefer on Humanizing Your Marketing Efforts
Once again, Social Media Marketing World (SMMW19) did not disappoint. It doesn’t hurt that I just love the city of San Diego and I can hardly wait to spend three days each year where some of the brightest minds…
Facebook Live 101: How to Use Live Videos to Increase Organic Reach
With Facebook’s recently announced algorithm changes, it is now more difficult than ever for business pages to achieve organic reach. However, Facebook’s announcement indicated that the News Feed would begin to prioritize Live video over standard, “passive” video, which represents…
Facebook Wi-Fi Frequently Asked Questions 2018
In 2014 we wrote a blog post about Facebook’s free Wi-Fi feature, which is a quick and convenient way for businesses to offer their customers free Wi-Fi access while simultaneously increasing their page’s social media engagement. Check out what’s changed…
Setup Facebook WiFi Router Guide 2017
Facebook allows you to turn your business into a Wi-Fi hotspot by allowing customers to simply check-in to your location without the hassle of passwords or codes using Facebook’s free Wi-Fi service. With it, you can combine the benefits of…
How Facebook Is Expanding Its Focus on Local Businesses
With 60 million-plus businesses now using Facebook pages, the social network has become a marketing and advertising powerhouse. However, it is not just national brand pages that are taking advantage of its immense clout. In the past year, Facebook has…
How to Post to Multiple Facebook Pages At Once
For a multi-location and franchise businesses to have a successful social media presence in 2016, it is important to have an individual Facebook page for each of their brick-and-mortar stores. This helps ensure each location can be easily found in…