May 21, 2024

Creating Effective Influencer Marketing Campaigns

Influencer marketing has taken off—what was once met with skepticism is now a $21.1 billion industry worldwide that is expected only to increase year over year. These days, there are...

how to avoid facebook scams
April 26, 2024

How to Avoid Phishing Scammers Impersonating Facebook

Scammers impersonating Facebook are getting more and more sophisticated. They often craft messages that look and sound very much like legitimate notifications from Facebook, urging you to take immediate action...

December 1, 2023

Use Social Media to Build a Community Around Your Franchise

Social media and content marketing are crucial to businesses today. Maintaining a social presence is often a requirement for staying top of mind with customers, building trust and keeping an...

November 28, 2023

How to Leverage Instagram Ads for Your Franchise

With its inception in 2010, Instagram has rapidly evolved into a thriving social media network with a broad and diverse user base. Now, with over 1 billion active users and...

November 14, 2023

How Nano-Influencers and UGC Can Benefit Brands

Influencer marketing has dramatically evolved over the years. Initially, the focus was on mega-influencers and celebrities with massive reach, which limited influencer marketing to large brands with significant marketing budgets....

October 16, 2023

Paid Partnership Labels and What They Mean for Brands and Influencers

Instagram first introduced paid partnership tags in 2017, mainly to offer additional transparency for brands and influencers when it came to disclosing paid and gifted posts. Initially, the feature was...

Illustration of robot, cellphone, and digital connectivity with large RE letters
June 2, 2023

How Franchise Companies Can Grow Customers Using ChatGPT and AI

The stratospheric rise of ChatGPT has created immense interest in generative artificial intelligence (AI) and its applications for digital marketing and customer growth. Reshift Media has developed several processes and...

Facebook merge pages
January 21, 2023

Merging Facebook Pages – Frequently Asked Questions

Years ago, we wrote a blog post called “How to Merge Facebook Pages” (which explains how to merge multiple Facebook pages you manage for the same thing, combining page likes),...

Hand holding mobile phone that is displaying Instagram Live feature.
September 1, 2022

How to Use Instagram Live to Increase Your Brand’s Visibility

Instagram Live is a popular choice among many celebrities and social media influencers to connect with supporters, but it can also be a great tool for brands to turn to...

October 24, 2021

Why You Should Never Use a Fake Facebook Profile to Administer a Business Page

Many business owners or marketers are reluctant to use their real Facebook profile to manage a business page. Some are concerned that they might accidentally post something meant for their...