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Category Archives: Social Media

how apple ios14 affects Facebook ads

How Apple’s iOS 14 Update Will Affect Facebook and Instagram Advertisers

  Apple recently announced a new App Tracking Transparency framework as part of the upcoming iOS 14 release, which is expected in the Spring of 2021. This new framework will prompt all iPhone users to expressly provide apps with permission…
  • Permalink
  • Posted: Mar 12 2021
  • Tags: Apple, Facebook, iOS 14
  • Comments: 0
  • Author: Alyssa Nguyen
facebook frames

How To Use Facebook Frames To Promote Your Brand

Have you considered using Facebook frames on your business page? Facebook’s Frame Studio lets you design custom frames to overlay Facebook Stories, photos and profile pictures. You can use them on your content, and you can also share them with…
  • Permalink
  • Posted: Jan 22 2021
  • Tags: Facebook, Facebook Frames
  • Comments: 29
  • Author: Lilianne Le
Facebook Merge Two Pages

Merging Facebook Pages – Frequently Asked Questions

Previously, we wrote a blog post called “How to Merge Facebook Pages” (which explains how to merge multiple Facebook pages you manage for the same thing, combining check-ins and people who like the pages), and the response has been overwhelming.…
  • Permalink
  • Posted: Jan 21 2021
  • Tags: Facebook, merging, merging Facebook pages
  • Comments: 333
  • Author: Jen McDonnell

How to Create a Facebook Story on a Business Page

With business pages’ organic reach continuing to decrease on Facebook, it’s now more important than ever to experiment with different ways to get your posts in front of as many eyeballs as you possibly can. Facebook recently rolled out Stories…
  • Permalink
  • Posted: Jan 05 2021
  • Tags: algorithm, Facebook, Facebook Stories, news feed, social media
  • Comments: 67
  • Author: Lilianne Le

Best Practices for Franchise Landing Pages

When it comes to advertising your franchise opportunities online, it is crucial that your ads lead the users to a visually appealing and captivating web page that will prompt the prospective franchisee to proceed to the next step in the…
  • Permalink
  • Posted: Nov 30 2020
  • Tags: designtips, franchise, franchise owners, franchises, landingpage, webdesign
  • Comments: 0
  • Author: Lilianne Le

Why You Should Never Use a Fake Facebook Profile to Administer a Business Page

Many business owners or marketers are reluctant to use their real Facebook profile to manage a business page. Some are concerned that they might accidentally post something meant for their personal page on their company page, or they don’t want…
  • Permalink
  • Posted: Oct 24 2020
  • Tags: convert business pages, Facebook
  • Comments: 53
  • Author: Jen McDonnell

Facebook Is Testing a Diversity Designation for Business Pages

Facebook is testing ways to highlight diverse businesses. Page admins may see a new tab in their business Page’s settings that allows them to identify their company as a diverse business. When a business label themselves as diverse, the page…
  • Permalink
  • Posted: Aug 20 2020
  • Tags: diversity, Facebook, social media
  • Comments: 1
  • Author: Lilianne Le

TikTok Introduces New Tools for Brands

TikTok announced that brands will now have access to a new marketing platform called ‘TikTok for Business,’ which will serve as the home for all its current and future marketing solutions for businesses. The new platform offers a selection of…
  • Permalink
  • Posted: Jul 06 2020
  • Comments: 1
  • Author: Lilianne Le

How COVID-19 Has Changed Consumer Behavior

COVID-19 has transformed the way people interact with the world. For instance, since the pandemic started, internet usage has skyrocketed. Many customers and businesses have become more dependent on online information and services than ever before, making it crucial for…
  • Permalink
  • Posted: Jun 30 2020
  • Tags: digitalmarketing, marketing
  • Comments: 0
  • Author: Lilianne Le
facebook small biz grants

How to Apply for Facebook’s Small Business Grants Program

To assist small businesses experiencing disruptions resulting from the global outbreak of COVID-19, Facebook has pledged $100M in cash grants and ad credits. The grants vary by country; for small businesses in the U.S., Facebook is currently offering a $4,000…
  • Permalink
  • Posted: Apr 20 2020
  • Tags: Facebook, grants, small business
  • Comments: 4
  • Author: Jen McDonnell
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  • How Apple’s iOS 14 Update Will Affect Facebook and Instagram Advertisers
  • How To Use Facebook Frames To Promote Your Brand
  • Merging Facebook Pages – Frequently Asked Questions
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