Category Archives: Social Media
How Twitter’s New Rules May Impact Franchises and Chains
We’re starting to see an increasing trend of social media networks altering their policies to enhance user experiences and address privacy concerns. While the ultimate outcomes should positively impact the general population, it means that brands may have to change…
Is Facebook Dead For Brands?
Facebook’s privacy issues continue to make headlines daily, with the social media giant recently admitting that it is possible most of its two billion users have had their personal data accessed by “bad actors” in some way. Celebrities are deleting…
What’s The Future of Social Media? Key Takeaways from SMMW18
After returning from Social Media Marketing World’s annual mega-conference in San Diego, I thought I’d share some of my key observations. For those unfamiliar with this event, SMMW18 is the largest annual gathering of social media and digital marketing professionals…
Facebook Issues as of March 6, 2018
We’ve noticed that Facebook is experiencing a variety of issues lately, mainly around ad creating and reporting. These issues include: -Reach estimates are sometimes unavailable or incorrect. Facebook says they have intentionally removed some reach estimates after “identifying and subsequently…
How To Use Facebook Frames To Promote Your Brand
Have you considered using Facebook frames on your business page? Facebook’s Frame Studio lets you design custom frames to overlay on Facebook Stories, photos and profile pictures. You can use them on your own content, and you can also share…
Facebook Live 101: How to Use Live Videos to Increase Organic Reach
With Facebook’s recently announced algorithm changes, it is now more difficult than ever for business pages to achieve organic reach. However, Facebook’s announcement indicated that the News Feed would begin to prioritize Live video over standard, “passive” video, which represents…
How to Create a Facebook Story on a Business Page
With business pages’ organic reach continuing to decrease on Facebook, it’s now more important than ever to experiment with different ways to get your posts in front of as many eyeballs as you possibly can. Facebook recently rolled out Stories to…
How Multi-Location Businesses Can Be Successful in Facebook’s Updated News Feed
This blog post is part of a 4-part series: Part 1: What Facebook’s 2018 Algorithm Change Means for Your Business Part 2: How Facebook’s News Feed Algorithm Change Impacts Advertisers Post 3: Top 10 Ways to make Facebook’s Algorithm Change Work for You…