Category Archives: Social Media
LinkedIn: More Than Just a Business Networking Platform
Guy Kawasaki…you were right! I attended the Social Media Marketing World convention back in March where I saw a number of great speakers. As I mentioned in my blog from March 12th, I was surprised of how many prominent…
Facebook Redesigns Business Pages, Introduces New Templates
With the decline of organic reach for Facebook business pages, the social media giant is making moves to ensure it remains a vital marketing channel for local and small businesses. Amid a flurry of changes (including phasing out 5-star reviews…
Facebook Locations: Advantages and Limitations
Local business pages have always been an important component of Facebook, with the social network taking major steps in the past few years to make itself the primary destination for local marketing. If you are a brand that has local…
Facebook Moves Away From Star Ratings in Favour of Recommendations
Facebook recommendations has replaced ratings as the way users give feedback about local businesses. Instead of giving a star rating on a one-to-five scale, users are now simply asked whether or not they would recommend a business. The social network…
How GDPR Affects Your Facebook Tracking and Advertising
In this blog series, we will cover: • Blog 1: What is the GDPR? • Blog 2: What Canadian and US Businesses Need To Know • Current post: How It Affects Your Facebook Tracking and Advertising • Blog 4: How…
How Twitter’s New Rules May Impact Franchises and Chains
We’re starting to see an increasing trend of social media networks altering their policies to enhance user experiences and address privacy concerns. While the ultimate outcomes should positively impact the general population, it means that brands may have to change…
Is Facebook Dead For Brands?
Facebook’s privacy issues continue to make headlines daily, with the social media giant recently admitting that it is possible most of its two billion users have had their personal data accessed by “bad actors” in some way. Celebrities are deleting…
What’s The Future of Social Media? Key Takeaways from SMMW18
After returning from Social Media Marketing World’s annual mega-conference in San Diego, I thought I’d share some of my key observations. For those unfamiliar with this event, SMMW18 is the largest annual gathering of social media and digital marketing professionals…