Category Archives: Social Media
Facebook Is Testing a Diversity Designation for Business Pages
Facebook is testing ways to highlight diverse businesses. Page admins may see a new tab in their business Page’s settings that allows them to identify their company as a diverse business. When a business label themselves as diverse, the page…
TikTok Introduces New Tools for Brands
TikTok announced that brands will now have access to a new marketing platform called ‘TikTok for Business,’ which will serve as the home for all its current and future marketing solutions for businesses. The new platform offers a selection of…
How COVID-19 Has Changed Consumer Behavior
COVID-19 has transformed the way people interact with the world. For instance, since the pandemic started, internet usage has skyrocketed. Many customers and businesses have become more dependent on online information and services than ever before, making it crucial for…
How to Apply for Facebook’s Small Business Grants Program
To assist small businesses experiencing disruptions resulting from the global outbreak of COVID-19, Facebook has pledged $100M in cash grants and ad credits. The grants vary by country; for small businesses in the U.S., Facebook is currently offering a $4,000…
The Coronavirus and Digital Advertising: Risks and Opportunities
Concerns about the increased spreading of Covid-19 around the world are dominating headlines, causing disruptions in the stock market, and increasing fears of a recession. The impact of coronavirus could have widespread implications in the advertising world, as events and…
Social Media Image and Video Sizes 2020
Implementing social media with video and image marketing to promote your brand is one of the most effective methods to reach a wider audience. It is essential to use the proper video and photo dimensions for your social media posts…
Facebook Is Removing Grey Checkmark Verification on Business Pages
Local business owners who went through the process of getting their Facebook pages verified are about to be disappointed. Facebook just announced they will be removing the gray verification badges from all Facebook business pages at the end of…
How to Avoid Phishing Scammers Impersonating Facebook
Scammers impersonating Facebook are getting more and more sophisticated. They often craft messages that look and sound very much like legitimate notifications from Facebook, tricking you into giving up your login information, which could lead to them having full…