Person holding an iPhone with a black screen and the Instagram logo in the centre.
July 15, 2021

New Updates Coming to Instagram Reels & What That Means for Brands

The competition is real in the world of social media platforms, which means you will likely see more updates now, and in the future, as each platform battles it out...

how apple ios14 affects Facebook ads
March 12, 2021

How Apple’s iOS 14 Update Will Affect Facebook and Instagram Advertisers

Apple recently announced a new App Tracking Transparency framework as part of the upcoming iOS 14 release, which is expected in the Spring of 2021. This new framework will prompt...

January 22, 2021

How To Use Facebook Frames To Promote Your Brand

Have you considered using Facebook frames on your business page? Facebook’s Frame Studio lets you design custom frames to overlay Facebook Stories, photos and profile pictures. You can use them...

Facebook merge pages
January 21, 2021

Merging Facebook Pages – Frequently Asked Questions

Previously, we wrote a blog post called “How to Merge Facebook Pages” (which explains how to merge multiple Facebook pages you manage for the same thing, combining check-ins and people...

January 5, 2021

How to Create a Facebook Story on a Business Page

With business pages’ organic reach continuing to decrease on Facebook, it’s now more important than ever to experiment with different ways to get your posts in front of as many...

November 30, 2020

Best Practices for Franchise Landing Pages

When it comes to advertising your franchise opportunities online, it is crucial that your ads lead the users to a visually appealing and captivating web page that will prompt the...

October 24, 2020

Why You Should Never Use a Fake Facebook Profile to Administer a Business Page

Many business owners or marketers are reluctant to use their real Facebook profile to manage a business page. Some are concerned that they might accidentally post something meant for their...

August 20, 2020

Facebook Is Testing a Diversity Designation for Business Pages

Facebook is testing ways to highlight diverse businesses. Page admins may see a new tab in their business Page’s settings that allows them to identify their company as a diverse...

July 6, 2020

TikTok Introduces New Tools for Brands

TikTok announced that brands will now have access to a new marketing platform called ‘TikTok for Business,’ which will serve as the home for all its current and future marketing...

June 30, 2020

How COVID-19 Has Changed Consumer Behavior

COVID-19 has transformed the way people interact with the world. For instance, since the pandemic started, internet usage has skyrocketed. Many customers and businesses have become more dependent on online...