Category Archives: Social Media
SMMW Recap: Mari Smith Talks Adapting to Facebook’s Changes
Mari Smith’s much-anticipated presentation at Social Media Marketing World 2019 (SMMW19) was all about adapting your Facebook marketing to changing consumer behavior and it was full of great insight and tips. She is so knowledgeable about Facebook that I…
SMMW Recap: Mark Schaefer on Humanizing Your Marketing Efforts
Once again, Social Media Marketing World (SMMW19) did not disappoint. It doesn’t hurt that I just love the city of San Diego and I can hardly wait to spend three days each year where some of the brightest minds…
Facebook Admin Roles Are Changing
Are you an admin on a Facebook page? Whether you currently have access as an “admin,” “editor,” “advertiser,” or “analyst” your role may soon be changing. Facebook is shifting permissions from their current role-based system to a new, task-based system.…
Highlights from the International Franchise Convention Featuring Gary Vee
I had such a great time down at the International Franchise Convention last month in Las Vegas. With so much of our work being done through teleconferencing and screenshares, it was especially nice to finally meet some of our customers…
How to Fine-Tune Your Facebook Ad Preferences
According to a new PEW Research Centre study, 74% of Facebook users surveyed are unaware that Facebook has a page that allows them to review and update your ad preferences. This page can be very useful as it allows you…
What’s New for Marketers This Holiday Season
Timing is everything, especially when it comes to planning and scheduling your holiday marketing campaigns. The season represents a huge opportunity for businesses and brands to promote their products or services using paid and organic social media since, according to…
Facebook Imposes Extra Security Measures for Pages with Large Followings
Facebook has implemented an extended verification process for page admins who manage high potential reach pages in an attempt to increase transparency following the Cambridge Analytics scandal, as well to reduce the risk of unauthorized access to those pages. The…
LinkedIn: More Than Just a Business Networking Platform
Guy Kawasaki…you were right! I attended the Social Media Marketing World convention back in March where I saw a number of great speakers. As I mentioned in my blog from March 12th, I was surprised of how many prominent…