Blog

Person holding an iPhone with a black screen and the Instagram logo in the centre.
July 15, 2021

New Updates Coming to Instagram Reels & What That Means for Brands

The competition is real in the world of social media platforms, which means you will likely see more updates now, and in the future, as each platform battles it out...


June 10, 2020

How Small Businesses Can Leverage Social Media During COVID-19

The coronavirus outbreak made a significant impact on small businesses. However, many social media networks have pushed out new updates and features designed to help small businesses navigate through these...


December 10, 2019

Social Media Image and Video Sizes 2020

Implementing social media with video and image marketing to promote your brand is one of the most effective methods to reach a wider audience. It is essential to use the...


best hashtags to use
July 4, 2019

How to Find the Best Instagram Hashtags for Your Business

Instagram is the fastest growing social media platform, exceeding 1 billion active users in 2018, who spend on average 53 minutes a day on the platform. 500 million of these...


SMMW Recap Mari Smith
April 12, 2019

SMMW Recap: Mari Smith Talks Adapting to Facebook’s Changes

Mari Smith’s much-anticipated presentation at Social Media Marketing World 2019 (SMMW19) was all about adapting your Facebook marketing to changing consumer behavior and it was full of great insight and...


February 22, 2017

Facebook Adds Brand Lift to Help Businesses Measure Ad Impact

Facebook has started testing a new measurement study for a business’ campaign on the platform called Brand Lift. The study, a free service currently available for qualified companies only, will...


August 4, 2016

Instagram to Help Businesses Reach the Snapchat Generation

Instagram, the Facebook-owned photo-sharing platform, has added a new feature called Instagram Stories in an attempt to compete with the popular mobile app Snapchat. Snapchat has been one of the...


instagram for business
June 6, 2016

How to Transition Your Personal Instagram Account to Instagram’s New Business Profiles

Instagram has announced the addition of business profiles on their platform and, based on the features these accounts will include, we are recommending any company looking to reach out to...


June 3, 2016

New Ad Unit Options Set To Debut on Facebook, Instagram

Instagram could be set to announce an upgrade that could be interesting for businesses who advertise on the platform. The Facebook-owned platform is planning to allow businesses to create carousel...