Tag: business pages
Facebook Adds Brand Lift to Help Businesses Measure Ad Impact
Facebook has started testing a new measurement study for a business’ campaign on the platform called Brand Lift. The study, a free service currently available for qualified companies only, will allow businesses to create a poll question for users to…
Facebook, Yelp Reviews Now Appear In Local Business Google Results
Word-of-mouth marketing has always been a fundamental aspect of a business’ success. In today’s digital age, conversations about experiences with a certain business have moved from dinner parties and water coolers to online platforms like Facebook and Yelp. For businesses…
Facebook Updates Call-To-Action Buttons for Local Businesses
Facebook is testing a new feature for businesses that will allow them to connect directly with customers on mobile via tailor-made call-to-action buttons that can lead to actual transactions set entirely within the social media platform’s framework. Currently being tested…
4 Ways Businesses Can Take Advantage of Google’s Possum Update
There have been some interesting updates to Google’s algorithm in the last few months that should interest business owners looking to improve their rankings in search. This summer, Google announced that ads are coming to the local pack. In September,…
How to Transition Your Personal Instagram Account to Instagram’s New Business Profiles
Instagram has announced the addition of business profiles on their platform and, based on the features these accounts will include, we are recommending any company looking to reach out to their customers on this platform be ready to make the…
Facebook Lead Ads: Everything You Need to Know
Facebook recently introduced Lead Ads, an ad unit that makes it even easier for businesses and marketers to connect to potential customers. It’s a cost-effective alternative to sending users to your company’s website to fill out a form. Lead ads…
Guide to Facebook Canvas Ads for Advertisers
Facebook continues to offer businesses more advertising options with the introduction of mobile-specific ad units called Canvas. These ads look like regular timeline ads but once clicked on by users, the ad become a full-screen, multi-image, mini-website set within the…