Blog

June 6, 2021

How to Transition Your Personal Instagram Account to a Business Profile

Instagram offers business profiles on their platform and we recommend any company looking to reach out to their customers make the transition if their profile is currently set as a...

September 14, 2018

Facebook Imposes Extra Security Measures for Pages with Large Followings

Facebook has implemented an extended verification process for page admins who manage high potential reach pages in an attempt to increase transparency following the Cambridge Analytics scandal, as well to...

February 22, 2017

Facebook Adds Brand Lift to Help Businesses Measure Ad Impact

Facebook has started testing a new measurement study for a business’ campaign on the platform called Brand Lift. The study, a free service currently available for qualified companies only, will...

November 1, 2016

Facebook, Yelp Reviews Now Appear In Local Business Google Results

Word-of-mouth marketing has always been a fundamental aspect of a business’s success. In today’s digital age, conversations about experiences with a certain business have moved from dinner parties and water...

October 28, 2016

Facebook Updates Call-To-Action Buttons for Local Businesses

Facebook is testing a new feature for businesses that will allow them to connect directly with customers on mobile via tailor-made call-to-action buttons that can lead to actual transactions set...

October 27, 2016

4 Ways Businesses Can Take Advantage of Google’s Possum Update

There have been some interesting updates to Google’s algorithm in the last few months that should interest business owners looking to improve their rankings in search. This summer, Google announced...

March 15, 2016

Facebook Lead Ads: Everything You Need to Know

Facebook recently introduced Lead Ads, an ad unit that makes it even easier for businesses and marketers to connect to potential customers. It’s a cost-effective alternative to sending users to...

March 11, 2016

Guide to Facebook Canvas Ads for Advertisers

Facebook continues to offer businesses more advertising options with the introduction of mobile-specific ad units called Canvas. These ads look like regular timeline ads but once clicked on by users,...

September 22, 2015

Facebook Updates Business Pages on Mobile

With people spending more time on their mobile devices than ever before, Facebook is warning businesses that they “need to keep up with people’s expectation that they can find information...