With people spending more time on their mobile devices than ever before, Facebook is warning businesses that they “need to keep up with people’s expectation that they can find information and communicate with a business anytime, anywhere, on any device.” There are 47 million active businesses on Facebook and around 1 billion people visit business pages every month. With the goal of improving communication between businesses and their customers, Facebook made some recent changes to business pages, especially how they appear on mobile phones and tablets.
As part of Facebook’s first major pages overhaul since 2012, there is now a more prominent call-to-action button located under the cover photo, with more options to customize the button.
There are two new sections for two different kinds of business modules: retail and services. In the Shop section, retailers can now list their products to be displayed and set up e-commerce links, while the Services section allows professional service businesses to list their services. These sections are meant to enable customers to quickly understand what a business offers. In addition to these new sections, Facebook is planning to roll out more dedicated tabs that will bypass the need for users to scroll through a page to find what they’re looking for.
The latest changes continue Facebook’s efforts to increase business page visibility and make it easier for page admins to update their pages. With the new improvements, most admin functions can now be completed within the regular Facebook app instead of having to use their Pages app. This includes adding/removing admins, merging duplicate pages, deleting pages, creating new pages, promoting a page, viewing Insights, and accessing the ads app.
Business page are also getting a facelift on desktop. According to reports, the profile photo will soon be smaller, page tabs will move beneath it, and call to action buttons will become much more prominent.