Podcast: Meta Advertising Issues

March 15, 2024
By   Jen McDonnell
Category   podcast
In this special episode, we discuss current issues with Meta’s advertising platform and actions companies can take to potentially address impacted campaigns.

In this week’s special episode, we discuss current issues with Meta’s advertising platform and actions companies can take to potentially address impacted campaigns. During March, there has been a significant amount of volatility in the performance of Meta ads, with some advertisers reporting a major decline in leads/sales. The volume of reported issues has increased substantially following March 5’s widespread Facebook/Instagram outage. Meta has not released an official statement on this topic, however, given the volume of conversations happening about Meta advertising issues, there’s clearly some merit to the concerns.

We at Reshift Media have been reviewing the many Meta ad accounts we manage, and have been able to see some of the issues firsthand. During this episode, we are joined by Jen McDonnell, Reshift’s VP of Content and Social Media, who shares what we are seeing, what is being reported by the online community, what you as an advertiser should be looking for, and actions you can take to try and address poor ad performance.

Watch below:

About Reshift Media

Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development.

Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company’s many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm by the 2023 Global Franchise Awards.


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Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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