Blog

scalable customer acquisition
June 9, 2025

How to Build a Scalable Customer Acquisition Engine For Your Franchise

In the latest Franchising Matters video, Steve Buors, CEO and Co-Founder of Reshift Media Inc., outlines actionable strategies that franchise companies can use to create a highly effective and repeatable...


Reshift Media & World Franchise Day
June 5, 2025

Reshift Media Proudly Celebrates the Inaugural World Franchise Day

On June 11, 2025, the global franchise community will come together for the very first World Franchise Day—a new international initiative created to recognize and celebrate the benefits of franchising...


Nathan Oxford and Steve Buors at the CFA Convention
April 9, 2025

Live from the 2025 CFA Convention with Nathan Oxford, Vice President of Operations & Growth Strategy at Jani-King Canada

In this special episode, we are live from the Canadian Franchise Association National Convention, where we chatted with Nathan Oxford, Vice President of Operations & Growth Strategy at Jani-King Canada....


Mark Cunningham & Steve Buors at the CFA Convention
April 9, 2025

Live from the 2025 CFA Convention with Mark Cunningham President & COO at Smoke’s Poutinerie Inc.

In this special episode, we are live from the Canadian Franchise Association National Convention, where we caught up with Mark Cunningham, President & COO at Smoke’s Poutinerie Inc. About Smoke’s...


Nuttha Goutier and Steve Buors at the CFA Convention
April 9, 2025

Live from the 2025 CFA Convention with Nuttha Goutier from Sabai Thai Spa

In this special episode, we are live from the Canadian Franchise Association National Convention, where we caught up with Nuttha Goutier of Sabai Thai Spa. About Sabai Thai Spa East...


Steve Buors talking with Jim Weidinger & Todd Wylie at the CFA Convention
April 9, 2025

Live from the 2025 CFA Convention with Todd Wylie of Master Mechanic and Jim Weidinger of Averine Partners LP

In this special episode, we are live from the Canadian Franchise Association National Convention, where we caught up with Jim Weidinger & Todd Wylie. About Master Mechanic Master Mechanic is...


Gerry Docherty and Steve Buors at the CFA Convention
April 8, 2025

Live from the 2025 CFA Convention with Gerry Docherty, President & COO at Good Earth Coffeehouse

In this special episode, we are live from the Canadian Franchise Association National Convention, where we caught up with Gerry Docherty, President & COO at Good Earth Coffeehouse. About Good...


Sherry McNeil and Steve Buors at the CFA Convention
April 8, 2025

Live from the 2025 CFA Convention with Sherry McNeil, President & CEO of the Canadian Franchise Association (CFA)

In this special episode, we are live from the Canadian Franchise Association National Convention, where we caught up with Sherry McNeil, President & CEO of the Canadian Franchise Association (CFA)...


2024 and 2025 Franchise Development Trends
January 24, 2025

2025 Franchise Development Trends

On November 19th, our CEO and Co-Founder Steve Buors, spoke at a Lunch & Learn with the International Franchise Association. He shared franchise development trends for 2024, expectations for the...


Social Media in Colorful Alphabets
January 22, 2025

How to Leverage AI for Social Media Ads

Artificial Intelligence (AI) has become a game-changer for businesses looking to enhance their social media advertising efforts. With the increase of data on platforms like Facebook, Instagram, TikTok, and LinkedIn,...