Dogtopia is North America’s fastest-growing pet franchise with 150+ locations across the United States and Canada and is on pace to open 400 centers by 2024. The company is ranked as the No. 1 pet services franchise in Entrepreneur Magazine’s 41st Annual Franchise 500 List. Dogtopia’s business model includes dog daycare, boarding and spa services wrapped around an exciting and fun brand.
Information architecture, website design, website development, mobile app development, custom software, search engine optimization, search engine advertising, community management, content creation, social media advertising.
When we started working with the company, Dogtopia had just undergone a change in ownership and had brought on a new CEO and leadership team. At the time, the company had an antiquated website with no mobile optimization, extremely poor search engine optimization and no digital marketing strategy or online lead generation approach. The new team quickly identified that the company required a much stronger focus on digital in order to grow.
From a business objectives perspective, Dogtopia was looking to:
Working closely with the Dogtopia team, we developed a comprehensive digital strategy to achieve the company’s objectives. The strategy encompassed a number of initiatives, including:
Each element of the strategy was designed to work together in order to achieve the best possible results in the shortest period of time. Our two teams worked together in partnership over a number of months on a coordinated rollout of the initiatives, which included communication and training across the franchise network.
The strategy and rollout was a tremendous success. The new website reflected the company’s updated branding, new attitude and exciting direction. In addition, the SEO, content, social media and digital advertising initiatives paid immediate dividends through a strong increase in website traffic and customer inquiries.
In the first 3 months after deployment we saw the following results:
Dogtopia continues to grow exponentially and we are proud to be working with the company on a number of ongoing projects.
Vice President, Marketing