Case Study
Lemon Heaven
Bringing offline brand excitement online
The company
Started in 1995 by Marty and Mirjam Bennett, Lemon Heaven is a franchise organization that provides delicious lemonade, cotton candy, hot beverages, and mini donuts to event attendees across North America through their two amazing brands: Lemon Heaven and Cin City Donuts.
Industry
Food services
Services provided
Website design and development, social media strategy
The situation
Lemon Heaven had an out-of-date and underperforming website that did not reflect the vibrancy of the brand. The company was looking to completely reinvent their site in order to achieve the following objectives:
- Better reflect the energy and “style” of the Lemon Heaven and Cin City brands
- Enhance the search engine optimization of the website to make it easier for customers and prospective franchisees to find the company via search
- Greatly improve the franchise section of the website to aid the company in attracting new franchisees
- Enable customers to quickly and easily find where Lemon Heaven and Cin City are operating
The approach
We worked with the Lemon Heaven team to completely re-invent and re-develop every aspect of their website, including:
- New site structure and navigation, which effectively combined the Lemon Heaven and Cin City brands into a single website
- Updated page structure and content strategy, which incorporated SEO best practices
- Custom event finder, which included the ability for franchisees to easily upload information about where they are operating
- Completely custom design based on the Lemon Heaven and Cin City brands
- Creation of a franchise development microsite within the “main” website
- Cross-browser and cross-device optimization (i.e., responsive design and development)
- Customized WordPress development and content management system (CMS) setup
The outcome
The project was a complete success. The new website represented a dramatic online transformation for the company in terms of strategy, structure, design and technology. We observed an immediate increase in site visibility including organic traffic, Google rankings and non-branded traffic, as follows:
>80%%
Increase in website traffic>25%%
Growth in digitally generated customer inquiries>30%%
Increase in terms ranking on Google's first pageWe are continuing to work with Lemon Heaven on a variety of digital marketing initiatives
"The Reshift team took the time to understand our business in order to create a website which met our needs perfectly. We now have a great website which properly reflects our brand."
Marty Bennett
Founder, Lemon Heaven & Cin City Donuts
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