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Category: Franchise Marketing

Canada's FranDev trends 2025 Q1
May 23, 2025

Canada’s Franchise Development Lead Generation Trends: 2025 Q1

Here at Reshift Media, we work with dozens of franchise organizations to cultivate their franchise lead pipeline using digital marketing strategies. We’re also the inventors and owners of Franify, which...

A cartoon of a man giving a thumbs up next to a revving car and a chart showing improvements
May 22, 2025

How Franchise Companies Can Create Winning Websites

In Reshift Media’s latest free video and report, we outline actionable strategies franchise companies can use to turn their websites into powerful growth engines. Whether you’re an emerging franchise brand...

Kirk Allen and Steve Buors at the 2025 Global Franchise Awards in Las Vegas on Feb 11, 2025.
February 13, 2025

Reshift Media Wins 2025 Global Franchise Award for Best Marketing & PR Firm

We couldn’t be prouder to announce that Reshift Media has won a Global Franchise Award for the third year in a row! This year, the Marketing and PR categories were...

2024 and 2025 Franchise Development Trends
January 24, 2025

2025 Franchise Development Trends

On November 19th, our CEO and Co-Founder Steve Buors, spoke at a Lunch & Learn with the International Franchise Association. He shared franchise development trends for 2024, expectations for the...

Reshift Media wins 2025 AVA Digital Award
January 15, 2025

Reshift Media Wins Platinum for Pizza Hut Campaign at 2025 AVA Digital Awards

The results are in! We are thrilled to announce that our franchise advertising campaign for our client Pizza Hut, Driving Marketing Effectiveness Through Localization, has won Platinum at the 2025...

Social Shopping Trends for Franchise Companies in 2025
December 20, 2024

Social Shopping Trends for Franchise Companies in 2025

Social media has evolved beyond just connecting people—it is now an integral part of the buying journey. People are actively seeking out information about products and services on social media...

How Franchise Companies Can Capitalize on Social Search in 2025
December 20, 2024

How Franchise Companies Can Capitalize on Social Search in 2025

Younger generations are increasingly using social media platforms for discovery rather than traditional search engines. Forbes reports that Instagram ranks as the top search platform for Gen Z, with 67%...

Franchise Marketing Data Privacy Update for 2025
December 20, 2024

Franchise Marketing Data Privacy Update for 2025

People are becoming increasingly aware of the value of their personal data and are demanding more control over how it’s used. As privacy concerns among consumers continue to rise and...

Influencer Marketing for Franchise Companies is Going Nano
December 20, 2024

Influencer Marketing for Franchise Companies is Going “Nano”

Influencers have become an important part of the digital marketing ecosystem. In 2024, 80% of companies reported allocating budget towards influencer marketing.  We can generally define influencers as belonging to...

Video is a Must-Have Marketing Tool for Franchise Companies in 2025
December 20, 2024

Video is a Must-Have Marketing Tool for Franchise Companies in 2025

With video accounting for more than 82% of all online traffic, it simply cannot be ignored as a marketing tool for franchise organizations. Consumers are increasingly turning to videos not...

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Davey Awards Silver Winner 2025
Reshift Media Wins Canadian Franchise Association Distinguished Franchise Supplier Award
Reshift Media wins 2025 AVA Digital Award
International Business Awards

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