In Reshift Media’s latest free video and report, we outline actionable strategies franchise companies can use to turn their websites into powerful growth engines. Whether you’re an emerging franchise brand or a national organization, this presentation will equip you with the insights and tools you need to build a truly high-performing website.
A winning franchise website must include two elements: it must be visible and easy for users to find, and it must convert. In order to achieve this, franchise organizations need to optimize their websites for emerging search technologies, improve their SEO, structure their sites to dominate local search, and incorporate contextual calls-to-action that prompt conversions.
Optimizing for AI Overviews, Voice Search, and More
Search has changed radically over the last few years and continues to evolve at a rapid pace. Social search, AI overviews, voice search and generative AI are changing both how users search and how search engines surface information. Structuring your website to rank in these emerging technologies will keep your franchise from being left behind. From structured data to alt text to long tail keywords to conversational content, our video and report explore how generative AI is reshaping SEO as we know it.
Improving Local and National SEO Rankings
A winning franchise website needs great SEO, which doesn’t mean ranking for everything but maximizing your opportunity to be found when people conduct relevant searches for your business. Local searches have strong purchase intent and are growing in use, largely driven by voice search. Watch our video or download our free report to learn how to optimize for local searches.
Structuring Your Website to Dominate Local Search
No other organizational type is better positioned to rank for local searches than a franchise network. With the right approach, franchises can dominate local searches by using the heft of the franchise network to rank in each local market. While many franchise organizations focus on their national website and rely on very basic local microsites, there is huge opportunity by creating local experiences. Local microsites should be hosted within your national site’s domain to avoid competing with each other, and they should be filled with unique, locally relevant content.
Design Your Website to Convert
Once users get to your website, avoid big popups and distractions. Instead, understand how people scan sites and use contextual calls to action. Think about the user experience and how your website can cater to two types of users: the seekers and the explorers. Seekers tend to know exactly what type of information they’re looking for and want to be served it quickly, while explorers are more likely to be driven by curiosity and want to discover content as they go. Implement user experience best practices and contextual calls-to-action to entice both types of users.
For a deep dive into each of these strategies, watch our video or download our free report on creating winning franchise websites.
