person holding mobile phone
October 13, 2023

6 UGC Formats You Can Boost on Instagram

User-generated content (UGC) can help fuel a brand’s social media success. UGC gives brands credible social proof and relatable lifestyle content that can supercharge their marketing strategy. In fact, UGC...

Person holding mobile device in hand with Instagram log-in page on screen
April 13, 2023

Should Brands Focus More on Feed Posts or Stories on Instagram?

With the CEO of Instagram announcing earlier this year that photos are once again becoming the platform’s focus, a switch from their previous assertation that Instagram’s algorithm was emphasizing Reels...

December 6, 2022

Creating Accessible Content on Social Media

Adding visuals alongside your written content on social media can help elevate your brand message, assist in your brand storytelling, and can increase engagement – but is your content accessible...

November 28, 2022

Tips on Posting and Advertising on YouTube Shorts

With the surge in TikTok popularity and the buzz it has brought with it, we can’t forget about the latest platform to join the world of short-length videos (who historically...

November 9, 2022

Should Brands Be on BeReal?

With 10+ million daily active users, BeReal is a social platform that is growing in popularity by the day. The premise? You must show who you are at a moment’s...

hand holding mobile phone with TikTok logo and writing displayed.
August 29, 2022

4 Ways to Optimize Your Advertising Campaign on TikTok

If you are a part of the 1.7 billion+ active monthly users on TikTok, you know how monumental this platform is. While its advanced algorithm delivers curated content to users...

Facebook Special Ad Category interface that lists categories about credit, employment, housing, or social issues, elections or politics.
May 4, 2022

What You Need to Know about Facebook’s Special Ads Category

What is the Facebook Special Ad Category & Why Does It Exist? Facebook’s Special Ad Category encompasses any ads that pertain to employment, credit, housing, and politics. This means that...

April 4, 2022

3 Reasons to Stop Pausing Your Paid Social Campaigns on the Weekend

You have likely heard recommendations about the “best times” to run paid social advertising campaigns, but what about the best times to pause them? There is a common belief that...

person holding mobile phone with the Facebook login page on the screen.
March 22, 2022

Facebook Has Removed Detailed Interest Targeting Options

Have you noticed some of your Facebook ads have suddenly been paused? You are not alone. Facebook (now known as Meta) announced at the beginning of this year that they...

smart phone that displays Instagram, Facebook, and Twitter icons
January 3, 2022

How to Reconnect with your Customers Post-Pandemic on Social Media

Two years of the pandemic has completely changed businesses’ game plans in so many ways, especially when it comes to customer retention and engagement. Now, the question of what things...