Blog

December 6, 2022

Creating Accessible Content on Social Media

Adding visuals alongside your written content on social media can help elevate your brand message, assist in your brand storytelling, and can increase engagement – but is your content accessible...


November 28, 2022

Tips on Posting and Advertising on YouTube Shorts

With the surge in TikTok popularity and the buzz it has brought with it, we can’t forget about the latest platform to join the world of short-length videos (who historically...


November 9, 2022

Should Brands Be on BeReal?

With 10+ million daily active users, BeReal is a social platform that is growing in popularity by the day. The premise? You must show who you are at a moment’s...


hand holding mobile phone with TikTok logo and writing displayed.
August 29, 2022

4 Ways to Optimize Your Advertising Campaign on TikTok

If you are a part of the 1.2 billion+ active monthly users on TikTok, you know how monumental this platform is. While its advanced algorithm delivers curated content to users...


Facebook Special Ad Category interface that lists categories about credit, employment, housing, or social issues, elections or politics.
May 4, 2022

What You Need to Know about Facebook’s Special Ads Category

What is the Facebook Special Ad Category & Why Does It Exist? Facebook’s Special Ad Category encompasses any ads that pertain to employment, credit, housing, and politics. This means that...


April 4, 2022

3 Reasons to Stop Pausing Your Paid Social Campaigns on the Weekend

You have likely heard recommendations about the “best times” to run paid social advertising campaigns, but what about the best times to pause them? There is a common belief that...


person holding mobile phone with the Facebook login page on the screen.
March 22, 2022

Facebook Has Removed Detailed Interest Targeting Options

Have you noticed some of your Facebook ads have suddenly been paused? You are not alone. Facebook (now known as Meta) announced at the beginning of this year that they...


smart phone that displays Instagram, Facebook, and Twitter icons
January 3, 2022

How to Reconnect with your Customers Post-Pandemic on Social Media

Two years of the pandemic has completely changed businesses’ game plans in so many ways, especially when it comes to customer retention and engagement. Now, the question of what things...


Woman in yellow shirt holding phone and smiling.
July 8, 2021

How to Create Click-Worthy Ads on Facebook

Facebook remains one of the top social media channels in the world and plays a significant role in social media advertising. For instance, Facebook ads can gather an advertising audience...


an image of an ad with an x, and an ad with a checkmark
June 6, 2021

Why Are My Facebook Ads Getting Rejected?

If you’ve ever advertised on Facebook, you may have had some of your ads rejected. This can be confusing and frustrating, especially if you believe your ads are not violating...