Reshift Media to Present an Exclusive Pre-Conference Seminar at the 2014 CFA National Convention

April 1, 2014
By   Jen McDonnell
Category   Press Releases
Canadian Franchise Association

Reshift Media is thrilled to be presenting a special, pre-conference session for attendees of the 2014 CFA (Canadian Franchise Association) National Convention.

The CFA National Convention, taking place April 6-8, 2014 at the Sheraton on the Falls in Niagara Falls, Ontario, is the premier franchise event in Canada. It brings together franchise professionals from across the country and around the world to discuss the industry’s current challenges and offer knowledge, tools and inspiration for franchise success.

Reshift’s Steve Buors and Kirk Allen will present a seminar titled “Digital Boot Camp: A Crash Course on Social, Search and Mobile/Web Marketing for Franchise Organizations.” This intensive, half-day seminar will offer practical advice on how franchise organizations can put digital marketing to work for them. The session will explain how franchisors and franchisees can achieve a highly localized social media presence while maintaining brand consistency and national involvement. Attendees will walk away from this seminar with a strong understanding of how digital marketing really works for franchises, including real-world examples and ready-to-implement techniques.

Reshift Media is also a proud national sponsor of the CFA’s National Convention for the second year in a row.

“It’s a real honour for us to be part of the CFA’s 23rd annual convention and to be working with some of the most established and up-and-coming brands in Canada,” says Kirk Allen, Reshift’s COO & Co-Founder.



CFA franchise


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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