Franchise Social Media Management

Social media management that delivers results.

We help grow your franchise business and create brand advocates through superior social media management.

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Social media management for franchises

Maintaining a consistent brand voice and communications approach can be challenging for franchise companies, particularly on social media, where missteps by one location can substantially impact the overall brand. Franchise systems must establish a robust social media community management approach, which includes defining a clear brand voice, developing customer communication protocols, and providing training for personnel responsible for responding to customers.

Our on-staff social media team is very experienced in helping franchise organizations develop, execute, and manage a social media management approach based on your organization's unique requirements. Our team will collaborate with you to design a social media management strategy that optimizes the efficiency of your network and takes advantage of local differentiation opportunities while maintaining a uniform branding and communications approach.

creative element

What we do

Our talented team will design a social media content, posting, community management, and measurement approach tailored to the unique needs of your franchise system.

Posting interesting and engaging content on social media is an effective way to communicate your brand values, expand your customer base, and maintain connections with current clients. Our social media content professionals will collaborate with you to construct and execute a content marketing plan tailored to your franchise system’s needs. We will work with you to identify the most suitable themes to emphasize, social media channels to utilize, posting frequency, and additional strategies.  

Our skilled social media writers and designers will create a monthly content calendar outlining your upcoming posts across all your social platforms.  We support a range of content posting models, including creating and publishing localized posts across all of your franchise locations to keep your local social media pages fresh and engaging. Our team will write the posts, choose/edit the images or videos, and publish the posts as per the content calendar.

Every engagement matters – not only to the recipient, but also to your audience at large. This is why we believe real human interaction is the key to effective community management. Our approach differs from other agencies as we do not depend on automated bots to communicate and connect with your customers. Instead, we prioritize maintaining consistent quality and tone by relying on our in-house team of community managers who have a wealth of experience in nurturing online communities on various platforms. We do not outsource our work, which enables us to maintain an unwavering commitment to excellence. 

Our team has a wealth of expertise in developing and executing community management strategies for franchise companies. We provide support at both the national and local levels to engage and grow your social media audience. We use a combination of cutting-edge technology, proven management processes, and targeted training to provide support across your social properties while preserving a consistent brand voice across the entire network.

Staying on top of what people are saying about your franchise brand online is critical. Our team will monitor what people are saying across all of your local and national social media pages and respond as necessary.  We will guide discussions in a positive direction, and in cases where negative comments or reactions arise, we will promptly alert you and offer guidance on how to address them. 

In addition to monitoring direct inquiries and comments that come through your social media accounts, we also keep track of brand mentions, online reviews, competitor sentiment, and industry news happening across the internet. We will highlight positive commentary and alert you to possible areas of concern. Our overall goal is to build the value of your online brand and defend it against negative sentiment.

In addition to reporting on conventional metrics like audience growth, comments, and shares, we delve deeper into analyzing the sentiment, customer feedback, engagement, and more.  

Our team delivers concise and comprehensible reports, enabling you to integrate insights and learning into your overall strategy and roadmap. We will also walk you through your results to share observations, address questions, and discuss new industry developments and areas of opportunity.

GFA 2023 Award

Reshift Media Voted Best Franchise Marketing Firm

Reshift Media was named the world's best franchise marketing firm by the Global Franchise Awards at the 2023 International Franchise Association convention. The Global Franchise Awards recognizes excellence in franchising and is judged by an international panel of franchise association executives and industry experts.

We are proud to partner with amazing brands

A&W Restaurants
Fully Promoted
Massage Experts
salon plaza
Home Instead