World Franchise Day, happening on June 11, is dedicated to bringing people together to honour the business owners, teams, and communities that drive the franchise model forward every day.
On June 11, 2025, the global franchise community will come together for the very first World Franchise Day—a new international initiative created to recognize and celebrate the benefits of franchising around the world.
World Franchise Day serves as a unifying moment for the global franchise community—an opportunity to acknowledge the entrepreneurial spirit, dedication, and community contributions of franchisees everywhere.
What is World Franchise Day?
World Franchise Day is a global initiative launched by the World Franchise Council (WFC) to celebrate the franchise business model and its wide-reaching impact. It’s designed to bring people together from around the world to recognize the vital role franchise business owners play in supporting local economies, creating jobs, and strengthening their communities.
“We are absolutely thrilled to see the launch of World Franchise Day—a momentous occasion that brings the global franchise community together to celebrate the incredible impact of franchising on local economies and communities,” said Sherry McNeil, President and CEO of the CFA. “We are proud to stand alongside our international peers in recognizing the entrepreneurial spirit that drives franchising forward. I’d also like to thank Reshift Media, whose vision, expertise, and unwavering support have been critical in turning this global celebration into a reality.”
Who is Involved in World Franchise Day?
World Franchise Day is truly a global celebration that includes all franchisors, franchisees, suppliers, and franchise supporters who believe in the power of the franchise model. Spearheaded by the World Franchise Council which includes more than 40 national franchise associations, this international initiative brings together countries from every corner of the globe to shine a spotlight on the positive impact of franchising in local communities.
Some of the participating WFC associations include:
- Canada
- United States
- Croatia
- Philippines
- New Zealand
- South Africa
- FIAF, representing 12 Latin American associations such as Argentina, Mexico, Brazil, Uruguay, and Guatemala
- Lebanon
Each member region is celebrating in its own unique way, with franchise associations inviting government representatives, local media, and the general public to join in the festivities, many of which are taking place at franchise locations in communities around the world.
How You Can Participate in World Franchise Day?
Whether you’re a franchisor, franchisee, supplier, or simply a supporter of the franchise model, there are many ways to get involved in World Franchise Day. Start by engaging with the inspiring stories, social posts, and videos shared across digital channels that highlight the positive impact of franchising in communities around the world. Follow and use the hashtag #WorldFranchiseDay to join the conversation and help amplify the message.
One of the most meaningful ways to participate? Visit a franchise business in your community! It’s an opportunity to connect with local entrepreneurs, support small business owners, and experience firsthand the essential role franchises play in our neighborhoods.
Reshift Media’s Role in Making It Happen
Reshift Media has long been a strong advocate for the franchise model and is committed to giving back to the franchise community. We attend, sponsor, and speak at franchise conferences all over the world, including several Canadian Franchise Association (CFA) and International Franchise Association (IFA) events. The Reshift team has been an active member of many franchise committees and conferences over the years to lend our support to the franchise community, with members of our team active on the CFA’s board, the IFA’s Marketing and Innovation Committee, the CFA’s Brand Awareness Committee and the CFA’s Social Media Taskforce.
At Reshift Media, we’re honored to have been a foundational partner in making this global initiative a reality. Working alongside the CFA and WFC, our team developed the international marketing strategy and execution plan that is helping bring the inaugural World Franchise Day to life, from high-level creative direction to on-the-ground tactics designed to engage audiences worldwide.
“We are so proud to be part of the first-ever World Franchise Day,” said Steve Buors, Reshift Media CEO. “We have truly enjoyed working with the Canadian Franchise Association and World Franchise Council to make this day a reality. We look forward to participating for years to come!”
An Annual Celebration
World Franchise Day gives us the chance to shine a light on the tremendous value franchising brings to our local communities and the world. We’re honored to be part of this historic moment and thrilled to continue contributing to franchising’s bright future.
Going forward, World Franchise Day will take place on the second Wednesday in June each year. Join in on the celebration by using the hashtag #WorldFranchiseDay to celebrate the cherished businesses in your community.
We are incredibly excited about the launch of World Franchise Day, both as a project we helped develop and as a cause we deeply believe in. Franchising empowers entrepreneurs, creates jobs, and enriches the communities we live and work in. It’s a business model worth celebrating!
