Reshift Media Hires New VP of Sales

July 12, 2017
By   Jen McDonnell
Category   Press Releases
Dean Perry Reshift Media

In an effort to keep up with its rapidly expanding growth, Reshift Media is pleased to announce the newest addition to our team: Dean Perry, in the newly created role of Vice President of Sales. Dean brings a wealth of experience to the team with more than 20 years in marketing and sales, including a B.A. from York University. He has a proven track record of helping multi-million dollar companies grow with his vision, leadership and a client-first focus. Prior to joining Reshift Media, Dean was Vice President of Revenue and Sales for the Retail Council of Canada, and held several leadership roles with Postmedia, Infomart and ADP.

Dean’s major focus will be the continuing expansion of the company’s US and international sales efforts in relation to the Brand Amplifier™, Reshift Media’s newest software built specifically for multi-location organizations to optimize their Facebook and Google advertising efforts. With the Brand Amplifier™, brands and agencies are able to create high-quality digital campaigns that are automatically customized by each location to dramatically increase local targeting, relevancy and effectiveness. The software allows multi-location companies and franchises to manage all of their local Facebook and Google ads in one easy-to-use dashboard and for local store owners to customize their ads to suit their unique offers and audiences.

“I am thrilled to be joining such a tremendous team here at Reshift Media. Being a sales and marketing veteran for over 20 years, I have seen tons of products and the Brand Amplifier™ is a game changer in the market,” said Dean.” I’m looking forward to combining my experience with the company’s innovation as we look to help our clients manage digital advertising campaigns and increase overall efficiency.”

This role was newly created to accommodate the company’s rapidly growing client base, which currently includes more than 200 brands in 18 countries. With revenue gains of more than 30% every year for the last five years, Reshift Media works with a number of prominent national brands (including The UPS Store, Dogtopia, Liberty Tax and Menchies), and continues to expand internationally.

“The degree of interest in our new Brand Amplifier™ software has been so overwhelming that we felt an immediate need to expand our sales depth,” said Kirk Allen, Chief Operating Officer. “We’re thrilled to welcome someone of Dean’s calibre to the team as we know our clients are in good hands.”

About Reshift Media

Reshift Media is a digital marketing and software development organization that works with companies worldwide to redesign and redevelop web/mobile sites, conceive and execute innovative social media approaches and implement leading-edge search engine strategies. For more information, please visit or contact Jen McDonnell at [email protected].

About Brand AmplifierTM

The Brand Amplifier™ digital marketing dashboard is a cloud-based software application that has been specifically built for multi-location businesses such as franchises, retailers and restaurants, among others. The dashboard allows brands to create national Facebook and Google campaigns which are automatically localized and optimized for every location to achieve superior results over traditional “one size fits all” campaigns. The Brand Amplifier is a wholly-owned product of Reshift Media Inc.

Facebook | Twitter | LinkedIn



Dean Perry press release


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

Write a comment

Your email address will not be published. Required fields are marked *