Twitter Gets a Facebook-Style Facelift

October 30, 2013
By   Jen McDonnell
Category   Uncategorized

Your Twitter timeline just got a lot more visual. On Tuesday, the social networking giant quietly rolled out a change to its website, iOS and Android apps that exposes previews of photos and Vines directly in users’ timelines instead of forcing them to click a link.

According to Twitter’s blog, they made the change to make it easier for everyone to experience rich tweets, which “can bring your followers closer to what’s happening, and make them feel like they are right there with you.”

The move, which comes as Twitter gears up for its IPO, transforms the platform into a more visually appealing social networking site like Facebook and Instagram. The site lost a great deal of its visual content in late 2012 when Instagram removed the ability to preview its photos from within the Twitter stream.

The move towards rich media is sure to appeal to advertisers, who can now add images and Vines to their promoted tweets and essentially treat them as banner ads.  The reaction from regular users, however, has been mixed. There’s a setting in the iOS and Android apps that allows users to turn off image previews, but no way to turn it off when viewing Twitter on a desktop.


images rich media Twitter update Vine


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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