Facebook has started testing a new measurement study for a business’ campaign on the platform called Brand Lift. The study, a free service currently available for qualified companies only, will...
2017 is predicted to be the year when mobile devices replace desktops as the first screen consumers use when searching online. It will also be the year voice search breaks...
We’ve previously written about Facebook’s increased focus on local businesses with the addition of Dynamic Ads and the Store Visits objective. While those new features centre on brick-and-mortar locations, Facebook...
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