Blog

scalable customer acquisition
June 9, 2025

How to Build a Scalable Customer Acquisition Engine For Your Franchise

In the latest Franchising Matters video, Steve Buors, CEO and Co-Founder of Reshift Media Inc., outlines actionable strategies that franchise companies can use to create a highly effective and repeatable...


franchise interest in the US in Q1 of 2025
May 23, 2025

US’s Franchise Development Lead Generation Trends: 2025 Q1

Reshift Media works with dozens of franchise organizations on digital marketing strategies to attract new franchisees to their networks. We’ve also developed Franify, the world’s most popular franchise development digital...


Canada's FranDev trends 2025 Q1
May 23, 2025

Canada’s Franchise Development Lead Generation Trends: 2025 Q1

Here at Reshift Media, we work with dozens of franchise organizations to cultivate their franchise lead pipeline using digital marketing strategies. We’re also the inventors and owners of Franify, which...


A cartoon of a man giving a thumbs up next to a revving car and a chart showing improvements
May 22, 2025

How Franchise Companies Can Create Winning Websites

In Reshift Media’s latest free video and report, we outline actionable strategies franchise companies can use to turn their websites into powerful growth engines. Whether you’re an emerging franchise brand...


Nathan Oxford and Steve Buors at the CFA Convention
April 9, 2025

Live from the 2025 CFA Convention with Nathan Oxford, Vice President of Operations & Growth Strategy at Jani-King Canada

In this special episode, we are live from the Canadian Franchise Association National Convention, where we chatted with Nathan Oxford, Vice President of Operations & Growth Strategy at Jani-King Canada....


Mark Cunningham & Steve Buors at the CFA Convention
April 9, 2025

Live from the 2025 CFA Convention with Mark Cunningham President & COO at Smoke’s Poutinerie Inc.

In this special episode, we are live from the Canadian Franchise Association National Convention, where we caught up with Mark Cunningham, President & COO at Smoke’s Poutinerie Inc. About Smoke’s...


Nuttha Goutier and Steve Buors at the CFA Convention
April 9, 2025

Live from the 2025 CFA Convention with Nuttha Goutier from Sabai Thai Spa

In this special episode, we are live from the Canadian Franchise Association National Convention, where we caught up with Nuttha Goutier of Sabai Thai Spa. About Sabai Thai Spa East...


Steve Buors talking with Jim Weidinger & Todd Wylie at the CFA Convention
April 9, 2025

Live from the 2025 CFA Convention with Todd Wylie of Master Mechanic and Jim Weidinger of Averine Partners LP

In this special episode, we are live from the Canadian Franchise Association National Convention, where we caught up with Jim Weidinger & Todd Wylie. About Master Mechanic Master Mechanic is...


Annette Brennan and Steve Buors at the CFA Convention
April 9, 2025

Live from the 2025 CFA Convention with Annette Brennan, Founder/President of Crock A Doodle Inc.

We are live from the Canadian Franchise Association’s 2025 National Convention, delivering this special episode for the Franchising Matters podcast. Reshift Media’s CEO, Steve Buors, caught up with Annette Brennan,...


Vernon Gonsalves and Steve Buors at the CFA Convention
April 9, 2025

Live from the 2025 CFA Convention with Vernon Gonsalves

In this special episode, we are live from the Canadian Franchise Association’s 2025 National Convention. We caught up with Vernon Gonsalves to reflect on what he’s loving most about the convention,...