Blog

June 22, 2021

How to Find the Right Franchisees to Fuel Growth

Canadians are spending more time consuming digital media than ever before. According to eMarketer, digital accounts for 53.3% of total media time spent in Canada, which equates to almost five...


June 22, 2021

How to Create a Winning Post-Pandemic Growth Plan

Since the start of the COVID-19 pandemic, franchises had to adapt extremely quickly, not only to stay inline with ever-changing government regulations, but also to keep up with the shifting...


June 22, 2021

How Consumer Buying Habits Changed Franchises During COVID-19

Digital media consumption changed dramatically during the COVID-19 pandemic, especially the time spent engaging with digital mediums. With people averaging almost eight hours a day, as reported by eMarketer, it...


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June 11, 2021

What Brands Should Know About Google’s Core Web Vitals Update

Google's Core Web Vitals were introduced earlier and are designed to measure how users experience the speed, responsiveness, and visual stability.


instagram for business
June 6, 2021

How to Transition Your Personal Instagram Account to a Business Profile

Instagram offers business profiles on their platform and we recommend any company looking to reach out to their customers make the transition if their profile is currently set as a...


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June 6, 2021

Why Are My Facebook Ads Getting Rejected?

If you’ve ever advertised on Facebook, you may have had some of your ads rejected. This can be confusing and frustrating, especially if you believe your ads are not violating...


how apple ios14 affects Facebook ads
March 12, 2021

How Apple’s iOS 14 Update Will Affect Facebook and Instagram Advertisers

Apple recently announced a new App Tracking Transparency framework as part of the upcoming iOS 14 release, which is expected in the Spring of 2021. This new framework will prompt...


January 22, 2021

How To Use Facebook Frames To Promote Your Brand

Learn more about Facebook disabling frames here. Previous post: Facebook frames are popular additions to personal Facebook profiles (visit www.facebook.com/profilepicframes to add a frame to your profile photo.) But have...


January 5, 2021

How to Create a Facebook Story on a Business Page

With business pages’ organic reach continuing to decrease on Facebook, it’s now more important than ever to experiment with different ways to get your posts in front of as many...


December 31, 2020

The Coronavirus and Digital Advertising: Risks and Opportunities

Concerns about the increased spreading of Covid-19 around the world are dominating headlines, causing disruptions in the stock market, and increasing fears of a recession.