Blog

March 28, 2019

Highlights from the International Franchise Convention Featuring Gary Vee

I had such a great time down at the International Franchise Convention last month in Las Vegas. With so much of our work being done through teleconferencing and screenshares, it...

February 8, 2019

The Google Guarantee Program Launches in Canada

Google has launched a new service in Canada that aims to help professional service businesses get noticed and increase their foot traffic. Currently, it is only available in Canada for...

February 6, 2019

Why Updating Your Google My Business Listing Is Crucial for Your Business

Google My Business (GMB) is a tool that allows you to manage how your business shows up on Google Search and Google Maps, making it much easier for customers to...

January 21, 2019

How to Fine-Tune Your Facebook Ad Preferences

According to a new PEW Research Centre study, 74% of Facebook users surveyed are unaware that Facebook has a page that allows them to review and update your ad preferences....

November 8, 2018

What’s New for Marketers This Holiday Season

Timing is everything, especially when it comes to planning and scheduling your holiday marketing campaigns. The season represents a huge opportunity for businesses and brands to promote their products or...

September 14, 2018

Facebook Imposes Extra Security Measures for Pages with Large Followings

Facebook has implemented an extended verification process for page admins who manage high potential reach pages in an attempt to increase transparency following the Cambridge Analytics scandal, as well to...

September 11, 2018

LinkedIn: More Than Just a Business Networking Platform

Guy Kawasaki…you were right! I attended the Social Media Marketing World convention back in March where I saw a number of great speakers. As I mentioned in my blog from...

August 13, 2018

Facebook Redesigns Business Pages, Introduces New Templates

With the decline of organic reach for Facebook business pages, the social media giant is making moves to ensure it remains a vital marketing channel for local and small businesses....

August 13, 2018

Facebook Locations: Advantages and Limitations

Local business pages have always been an important component of Facebook, with the social network taking major steps in the past few years to make itself the primary destination for...

August 9, 2018

Facebook Moves Away From Star Ratings in Favour of Recommendations

Facebook recommendations have replaced ratings as the way users give feedback about local businesses. Instead of giving a star rating on a one-to-five scale, users are now simply asked whether...

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