Blog

Kirk Allen, COO and Co-Founder of Reshift Media
March 23, 2023

Reshift Media’s Kirk Allen Receives CFA Volunteer Leadership Excellence Award

We are overjoyed to share the news that our very own Kirk Allen, COO and Co-Founder of Reshift Media, is the 2023 Canadian Franchise Association (CFA) Volunteer Leadership Excellence winner...


The Reshift Media team accepting the best franchise marketing firm award at the 2023 Global Franchise Awards in Las Vegas.
February 27, 2023

Reshift Media Awarded Best Franchise Marketing Firm by the 2023 Global Franchise Awards

We are thrilled to announce that Reshift Media has been named Best Franchise Marketing Firm by the Global Franchise Awards at the 2023 International Franchise Association convention. Reshift is the...


February 8, 2023

How Franchisees Can Use Short-Form Video for Long-Term Success in 2023

Whether you are creating them or watching them, you will likely have come across short-form videos as you scroll through social media. With platforms like TikTok, Instagram Reels, and YouTube...


February 8, 2023

Can AI and Machine Learning Improve Franchise Marketing?

Artificial intelligence (AI) and machine learning are outstanding tools that many digital marketers use as a way to boost their efficiency and optimize their marketing strategy. In fact, 80% of...


February 8, 2023

Trends and Strategies for Franchisee Acquisition in 2023

As most franchise systems know, acquiring new franchisees is key to growing as a franchise network. However, projections for 2023 suggest that the pool of interested franchisee candidates may be...


February 8, 2023

How Franchises Can Use First-Party and Zero-Party Data to Remain Competitive

With Google’s removal of third-party cookies by 2024, Mozilla’s launch of their Total Cookie Protection, and the updates led by Apple and their Intelligent Tracking Prevention and App Tracking Transparency...


February 8, 2023

How Franchises Can Implement Localization in Their Digital Strategy

Franchise systems have the innate power of localization at their core, as each location within their network includes franchise owners who operate within communities and foster local relationships with customers....


February 6, 2023

Reshift Media Selected As a Finalist for the 2023 Global Franchise Awards

We are proud to announce that Reshift Media is a finalist in the 2023 Global Franchise Awards in the Best Franchise Marketing Firm category! For over a decade, Reshift has...


Facebook merge pages
January 21, 2023

Merging Facebook Pages – Frequently Asked Questions

Years ago, we wrote a blog post called “How to Merge Facebook Pages” (which explains how to merge multiple Facebook pages you manage for the same thing, combining page likes),...


January 3, 2023

Optimize Your Image Filenames for SEO

If you own a business, whether that be a start-up, small- to mid-size brand, or are the owner of a franchise system, you likely already know how valuable search engine...