Blog

August 29, 2022

4 Ways to Optimize Your Advertising Campaign on TikTok

If you are a part of the 1.7 billion+ active monthly users on TikTok, you know how monumental this platform is. While its advanced algorithm delivers curated content to users...

August 16, 2022

How to Develop Brand Identity on Digital Platforms

Imagine you have a Venn Diagram in front of you with one circle that outlines who your brand is (including what it represents, your voice, your message, your personality, and...

May 4, 2022

Blogging Strategies for Franchise Websites

Blogging on your main franchise website, as well as on your various location-specific microsites, can be a great way to increase traffic, generate and maintain customer engagement, position your brand...

Facebook Special Ad Category interface that lists categories about credit, employment, housing, or social issues, elections or politics.

May 4, 2022

What You Need to Know about Facebook’s Special Ads Category

What is the Facebook Special Ad Category & Why Does It Exist? Facebook’s Special Ad Category encompasses any ads that pertain to employment, credit, housing, and politics. This means that...

A phone screen displaying a Google result for Google Analytics

April 22, 2022

Google Enforces Privacy Sandbox, Google Analytics 4 to Address Data Privacy

Google is implementing several new changes to address the privacy concerns that continue to loom over the search engine giant, particularly surrounding the ways in which it processes data from...

April 4, 2022

3 Reasons to Stop Pausing Your Paid Social Campaigns on the Weekend

You have likely heard recommendations about the “best times” to run paid social advertising campaigns, but what about the best times to pause them? There is a common belief that...

person holding mobile phone with the Facebook login page on the screen.

March 22, 2022

Facebook Has Removed Detailed Interest Targeting Options

Have you noticed some of your Facebook ads have suddenly been paused? You are not alone. Facebook (now known as Meta) announced at the beginning of this year that they...

March 1, 2022

How Franchise Locations Can Better Market Customers Using Local Strategies

Franchising gives you the opportunity to expand into new markets, reach larger audiences, and build upon what we like to call “local goodness”. This is what makes franchising so valuable,...

February 17, 2022

Web Design Trends for 2022

While some web design rules transcend time and act more like staples that every good site should implement, it is important for designers to remain on top of current web...

January 18, 2022

The Power of First-Party Data and How to Utilize It

It has been almost two years since the pandemic caused a major shutdown, and with that drastic change to everyday life came drastic changes to everyday shopping behaviour. Essentially out...

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