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April 22, 2022

Google Enforces Privacy Sandbox, Google Analytics 4 to Address Data Privacy

Google is implementing several new changes to address the privacy concerns that continue to loom over the search engine giant, particularly surrounding the ways in which it processes data from...


January 18, 2022

The Power of First-Party Data and How to Utilize It

It has been almost two years since the pandemic caused a major shutdown, and with that drastic change to everyday life came drastic changes to everyday shopping behaviour. Essentially out...


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January 11, 2022

A Guide to Retargeting, Remarketing, and Gathering Data

Those in the ecommerce space are likely already familiar with the industry terms “retargeting” and “remarketing,” but in case you are not, or you are looking to uncover some of...


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November 26, 2021

4 Ways to Improve Image SEO

Search engine optimization, known by its acronym SEO, includes several components that help increase your website’s visibility in search engines, thereby increasing your traffic and influence. One component that plays...


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June 11, 2021

What Brands Should Know About Google’s Core Web Vitals Update

Google's Core Web Vitals were introduced earlier and are designed to measure how users experience the speed, responsiveness, and visual stability.


February 8, 2019

The Google Guarantee Program Launches in Canada

Google has launched a new service in Canada that aims to help professional service businesses get noticed and increase their foot traffic. Currently, it is only available in Canada for...


February 6, 2019

Why Updating Your Google My Business Listing Is Crucial for Your Business

Google My Business (GMB) is a tool that allows you to manage how your business shows up on Google Search and Google Maps, making it much easier for customers to...


July 16, 2018

Google Store Visit Analytics Now Available To Small Businesses

According to Google, 90% of sales still happen in stores, not online. However, the web still plays a huge role in this consumer journey. In fact, 90% of in-store shoppers...


July 12, 2018

Why You Should Add Structured Data to Your Website for Voice Search

Searching for things online is not new, but how people are doing it is evolving very quickly. Voice search is becoming a popular way for people to engage with the...


May 1, 2018

How GDPR Affects Your Google Tracking and Advertising

In this blog series, we will cover: •  Blog 1: What is the GDPR? •  Blog 2: What Canadian and US Businesses Need To Know •  Blog 3: How It...