January 3, 2023

Optimize Your Image Filenames for SEO

If you own a business, whether that be a start-up, small- to mid-size brand, or are the owner of a franchise system, you likely already know how valuable search engine...

December 19, 2022

Will ChatGPT Change How We Create and Access Information?

You are likely familiar with chatbots, typically in the context of e-commerce websites or virtual assistants like Siri and Alexa, but what if there was a chatbot that could perform...

November 22, 2022

5 Tips for Creating Effective Banner Ads

Whether you are a small business or a large franchise organization, finding ways to attract an audience to your website or landing page can be an important way to acquire...

A phone screen displaying a Google result for Google Analytics
April 22, 2022

Google Enforces Privacy Sandbox, Google Analytics 4 to Address Data Privacy

Google is implementing several new changes to address the privacy concerns that continue to loom over the search engine giant, particularly surrounding the ways in which it processes data from...

January 18, 2022

The Power of First-Party Data and How to Utilize It

It has been almost two years since the pandemic caused a major shutdown, and with that drastic change to everyday life came drastic changes to everyday shopping behaviour. Essentially out...

laptop displaying charts and graphs
January 11, 2022

A Guide to Retargeting, Remarketing, and Gathering Data

Those in the ecommerce space are likely already familiar with the industry terms “retargeting” and “remarketing,” but in case you are not, or you are looking to uncover some of...

black screen with SEO written in blue and a computer cursor underneath
November 26, 2021

4 Ways to Improve Image SEO

Search engine optimization, known by its acronym SEO, includes several components that help increase your website’s visibility in search engines, thereby increasing your traffic and influence. One component that plays...

an image of a checkmark and an x
June 11, 2021

What Brands Should Know About Google’s Core Web Vitals Update

Google's Core Web Vitals were introduced earlier and are designed to measure how users experience the speed, responsiveness, and visual stability.

February 8, 2019

The Google Guarantee Program Launches in Canada

Google has launched a new service in Canada that aims to help professional service businesses get noticed and increase their foot traffic. Currently, it is only available in Canada for...

February 6, 2019

Why Updating Your Google My Business Listing Is Crucial for Your Business

Google My Business (GMB) is a tool that allows you to manage how your business shows up on Google Search and Google Maps, making it much easier for customers to...