Live from the 2024 CFA Convention with JDI Cleaning Services’ Anita Elliott

April 8, 2024
By   Jen McDonnell
Category   podcast
Anita Elliott of JDI Cleaning Services

In this special episode, we are live from the Canadian Franchise Association National Convention, where Anita Elliott of JDI Cleaning Services told us about her journey with the company. She started as a salesperson, then became franchisee, and is now the President.

About JDI Cleaning Services

For the past 30+ years, JDI Cleaning Services has been one of the leading commercial cleaning companies in Canada. They currently serve over 1,700 businesses in 10 regions in Southwestern Ontario. Each region is owned and operated by a Regional Franchise Partner and each cleaning contract is completed by a Local Franchise Partner within the region.

About The Canadian Franchise Association

The Canadian Franchise Association (CFA) helps everyday Canadians realize the dream of building their own business through the power of franchising. CFA advocates on issues that impact this dream on behalf of almost 600 corporate members and over 40,000 franchisees from many of Canada’s best-known and emerging franchise brands. Beyond its role as the voice of the franchise industry, CFA strengthens and develops franchising by delivering best-practice education and creating rewarding connections between Canadians and the opportunities in franchising. Franchising is the 12th largest industry in Canada and franchised businesses contribute over $100 billion per year to the Canadian economy, creating jobs for more than 2 million Canadians.

About Reshift Media

Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development.

Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company’s many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also twice named the world’s best franchise marketing firm at the 2023 & 2024 Global Franchise Awards.


Anita Elliott franchise franchise trends JDI Cleaning Services podcast


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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