Podcast: Talking Franchise Trends, Education, and Growth with Michael Hyam from Franchise Assembly

March 27, 2024
By   Alexandra Few
Category   podcast
Franchising Matters thumbnail with Michael Hyam

In this week’s episode, we are joined by Michael Hyam, who is the CEO & Co-Founder of Franchise Assembly. He’s also been The Franchise Show Director for the better part of a decade at The National Franchise Show, and you may also know him as “Sales King” on Tik Tok.

During this insightful discussion, Michael shares what he sees as major trends franchise companies should be watching including training, technology, sustainability, and remote working. He also discusses the benefits of franchise tradeshows and best practices to get the most out of your presence.

Watch below, or listen on Spotify or Apple Podcasts.

About Michael Hyam

Micheal is a true industry influencer and established expert in the field of franchise lead generation with over 20 years of sales experience. He assists franchise brands with continued education through Franchise Assembly and with their business development through his work on the franchise trade show circuit. Highly regarded in the industry, he has produced hundreds of thousands of leads, connecting franchise brands with prospective business buyers.

About Reshift Media

Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development.

Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company’s many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also twice named the world’s best franchise marketing firm at the 2023 & 2024 Global Franchise Awards.


franchise franchise trends podcast


Alexandra Few

Alexandra is a Content Producer at Reshift Media. Her work in our social team includes creating and designing content for social media, as well as researching and developing blog posts, landing pages, and other forms of web content for several brands. She has completed certifications in digital marketing, professional writing, and digital strategy and communications management, and she has published work on topics that range from franchising and social media to music and wellness.

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