StrawberryFrog New York Makes Social Local With the Social Brand Amplifier

November 5, 2014
By   Jen McDonnell
Category   Press Releases
StrawberryFrog New York

(New York) October 2, 2014 – Creative agency StrawberryFrog New York has teamed up with Reshift Media to employ Reshift’s Social Brand Amplifier software to power their clients’ local Facebook pages. StrawberryFrog recently implemented the unique software for European Wax’s network of 412 Facebook pages dedicated to the salon chain’s locations across the US.

Knowing the value of a localized Facebook presence for multi-location brands, StrawberryFrog sought out a solution that would enable the agency to manage and measure a large number of Facebook pages quickly and easily.

“We are keenly aware of the value of a localized Facebook presence for multi-location brands, and have been instrumental in being one of the first agencies to develop this for a nationwide franchise business. Now we have sought out a solution that would enable us to manage and measure a large number of Facebook pages quickly and easily,” said Scott Goodson, founder of StrawberryFrog.

The Social Brand Amplifier allows agencies to manage dozens, hundreds or thousands of Facebook pages as if they were one page. The software enables content cascading (including posts, apps and timeline images) targeted by groups, geography and demographics. It also enables agencies to consolidate Facebook alerts and reports to ensure effective measurement and management.

“We’ve really enjoyed working with StrawberryFrog on this project,” said Kirk Allen, COO of Reshift Media. “The Social Brand Amplifier has been designed specifically for agencies who manage many brands with large physical and social footprints, so StrawberryFrog is a natural partner for us. Their team is really engaged in doing the absolute best for their clients which fits with how we like to do things as well.”

About StrawberryFrog
StrawberryFrog is the world’s first movement marketing agency. The agency helps build and revitalize brands, and is known for its work for Emirates Airline, Jim Beam, PepsiCo, and Heineken. The founder of StrawberryFrog has written a best selling book on movement marketing entitled: “Uprising: How to build a brand and change the world by sparking cultural movements.”

About Reshift Media
Reshift Media Inc. is a digital marketing organization that specializes in social, search and mobile strategies.  Reshift has extensive experience in working with multi-location and franchise businesses worldwide. The company’s proprietary Social Brand Amplifier software is used internationally by companies with multiple locations to create, populate, manage and measure localized pages within Facebook. The software is ideal for large national or regional brands with 20 or more locations, including franchisors, auto manufacturers and retailers of all types. For more information, please visit, or contact Jen McDonnell at [email protected].


Facebook locations parent-child press release Social Brand Amplifier StrawberryFrog


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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