Blog

Author: Jen McDonnell

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August 13, 2018

Facebook Redesigns Business Pages, Introduces New Templates

With the decline of organic reach for Facebook business pages, the social media giant is making moves to ensure it remains a vital marketing channel for local and small businesses....

August 13, 2018

Facebook Locations: Advantages and Limitations

Local business pages have always been an important component of Facebook, with the social network taking major steps in the past few years to make itself the primary destination for...

Facebook reviews
August 9, 2018

Facebook Moves Away From Star Ratings in Favour of Recommendations

Facebook recommendations have replaced ratings as the way users give feedback about local businesses. Instead of giving a star rating on a one-to-five scale, users are now simply asked whether...

July 16, 2018

Google Store Visit Analytics Now Available To Small Businesses

According to Google, 90% of sales still happen in stores, not online. However, the web still plays a huge role in this consumer journey. In fact, 90% of in-store shoppers...

July 12, 2018

Why You Should Add Structured Data to Your Website for Voice Search

Searching for things online is not new, but how people are doing it is evolving very quickly. Voice search is becoming a popular way for people to engage with the...

May 1, 2018

How GDPR Affects Your Google Tracking and Advertising

In this blog series, we will cover: •  Blog 1: What is the GDPR? •  Blog 2: What Canadian and US Businesses Need To Know •  Blog 3: How It...

May 1, 2018

How GDPR Affects Your Facebook Tracking and Advertising

In this blog series, we will cover: •  Blog 1: What is the GDPR? •  Blog 2: What Canadian and US Businesses Need To Know •  Current post: How It...

May 1, 2018

What Canadian and US Businesses Need To Know About GDPR

In this blog series, we will cover: •  Blog 1: What is the GDPR? •  Current post: What Canadian and US Businesses Need To Know •  Blog 3: How It...

May 1, 2018

What Is the GDPR and How Will It Affect Canadian and US Businesses?

North American brands and business need to pay close attention to the privacy legislation that will soon go into effect in Europe.  Though the General Data Protection Regulation (GDPR) rules...

April 24, 2018

How Twitter’s New Rules May Impact Franchises and Chains

We’re starting to see an increasing trend of social media networks altering their policies to enhance user experiences and address privacy concerns. While the ultimate outcomes should positively impact the...

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