Blog

February 20, 2013

How to Translate National Brand Strength into Local Facebook Success

This is part two of a three-part series on Facebook opportunities for franchisors and businesses with multiple locations. In part one of the series, we discussed Facebook’s Parent-Child functionality and...

January 31, 2013

Facebook Parent-Child Framework: What It Is and Practical Applications for Franchisors and Multi-Location Businesses

This is part one of a three-part series on Facebook opportunities for franchisors and businesses with multiple locations. In July 2011 Facebook launched one of its least-understood and yet most...

social media for small business - what site should you use?

October 22, 2012

Picking the “Best” Social Networks for Small Business

When working with small businesses we are often asked two questions: (1) if social networking makes sense for them, and (2) what the “best” social networks to be on are....

(Photo from Brigitte Charbonneau @ stockvault.net)

September 26, 2012

Digital Trends: Look to Last Year’s Buzz Words

In the media/advertising/marketing industry, it isn’t about what everyone is talking about now – and it certainly isn’t about what they will be talking about next year. It’s about what...

September 4, 2012

Mobile Use is Accelerating. Is Your Site Ready?

Mobile is where it is at. If you are involved in the media industry in any way, shape or form you need to be thinking about mobile before anything else....

August 8, 2012

Reshift Media: Lead the Shift

The world is complicated. There used to be a time when the Don Drapers of the ad world could go into a client meeting, deliver a stirring, Scotch-soaked pitch, and...

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