Blog

July 16, 2018

Google Store Visit Analytics Now Available To Small Businesses

According to Google, 90% of sales still happen in stores, not online. However, the web still plays a huge role in this consumer journey. In fact, 90% of in-store shoppers...


July 12, 2018

Why You Should Add Structured Data to Your Website for Voice Search

Searching for things online is not new, but how people are doing it is evolving very quickly. Voice search is becoming a popular way for people to engage with the...


May 1, 2018

How GDPR Affects Your Google Tracking and Advertising

In this blog series, we will cover: •  Blog 1: What is the GDPR? •  Blog 2: What Canadian and US Businesses Need To Know •  Blog 3: How It...


May 1, 2018

How GDPR Affects Your Facebook Tracking and Advertising

In this blog series, we will cover: •  Blog 1: What is the GDPR? •  Blog 2: What Canadian and US Businesses Need To Know •  Current post: How It...


May 1, 2018

What Canadian and US Businesses Need To Know About GDPR

In this blog series, we will cover: •  Blog 1: What is the GDPR? •  Current post: What Canadian and US Businesses Need To Know •  Blog 3: How It...


May 1, 2018

What Is the GDPR and How Will It Affect Canadian and US Businesses?

North American brands and business need to pay close attention to the privacy legislation that will soon go into effect in Europe.  Though the General Data Protection Regulation (GDPR) rules...


April 24, 2018

How Twitter’s New Rules May Impact Franchises and Chains

We’re starting to see an increasing trend of social media networks altering their policies to enhance user experiences and address privacy concerns. While the ultimate outcomes should positively impact the...


April 17, 2018

Is Facebook Dead For Brands?

Facebook’s privacy issues continue to make headlines daily, with the social media giant recently admitting that it is possible most of its two billion users have had their personal data...


March 16, 2018

6 Tips for Businesses to Successfully Use the “Q&A” Feature on Google Maps

Have you explored the relatively new feature “Question & Answers” that is available on Google local business listings? While this feature was introduced by Google last summer, not all businesses...


social media marketing world 2018
March 12, 2018

What’s The Future of Social Media? Key Takeaways from SMMW18

After returning from Social Media Marketing World’s annual mega-conference in San Diego, I thought I’d share some of my key observations. For those unfamiliar with this event, SMMW18 is the...