Blog

July 16, 2018

Google Store Visit Analytics Now Available To Small Businesses

According to Google, 90% of sales still happen in stores, not online. However, the web still plays a huge role in this consumer journey. In fact, 90% of in-store shoppers...

July 12, 2018

Why You Should Add Structured Data to Your Website for Voice Search

Searching for things online is not new, but how people are doing it is evolving very quickly. Voice search is becoming a popular way for people to engage with the...

May 1, 2018

How GDPR Affects Your Google Tracking and Advertising

In this blog series, we will cover: • Blog 1: What is the GDPR? • Blog 2: What Canadian and US Businesses Need To Know • Blog 3: How It...

March 16, 2018

6 Tips for Businesses to Successfully Use the “Q&A” Feature on Google Maps

Have you explored the relatively new feature “Question & Answers” that is available on Google local business listings? While this feature was introduced by Google last summer, not all businesses...

February 7, 2018

5 Effective Tips to Boost Performance Of Your AdWords Campaigns in 2018

Are you running Google Adwords campaigns? In this blog post, we will review a few simple but very effective tips to boost their performance in 2018. Whether you are looking...

May 8, 2017

How Businesses Can Improve Search Ranking Using Latent Semantic Indexing Keywords

Google continues to make updates to its algorithm on an almost daily basis. Because of these ever-evolving changes, it can be difficult for businesses to keep up and ensure that...

March 15, 2017

How Businesses Can Use Google Adwords’ New Extensions to Reach More Consumers in 2017

Google Adwords has introduced a series of updates to their ad extensions which should make a big difference for consumer-facing businesses (B2C) in 2017. Ad extensions can help businesses stand...

February 17, 2017

5 Actionable SEO Tips for Franchise Owners in 2017

2017 is predicted to be the year when mobile devices replace desktops as the first screen consumers use when searching online. It will also be the year voice search breaks...

December 14, 2016

How Facebook Is Expanding Its Focus on Local Businesses

With 60 million-plus businesses now using Facebook pages, the social network has become a marketing and advertising powerhouse. However, it is not just national brand pages that are taking advantage...

November 1, 2016

Facebook, Yelp Reviews Now Appear In Local Business Google Results

Word-of-mouth marketing has always been a fundamental aspect of a business’s success. In today’s digital age, conversations about experiences with a certain business have moved from dinner parties and water...

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