Blog

December 14, 2016

How Facebook Is Expanding Its Focus on Local Businesses

With 60 million-plus businesses now using Facebook pages, the social network has become a marketing and advertising powerhouse. However, it is not just national brand pages that are taking advantage...

November 1, 2016

Facebook, Yelp Reviews Now Appear In Local Business Google Results

Word-of-mouth marketing has always been a fundamental aspect of a business’s success. In today’s digital age, conversations about experiences with a certain business have moved from dinner parties and water...

October 27, 2016

4 Ways Businesses Can Take Advantage of Google’s Possum Update

There have been some interesting updates to Google’s algorithm in the last few months that should interest business owners looking to improve their rankings in search. This summer, Google announced...

September 12, 2016

How to Optimize Your Small Business Website for Voice Search

You might have already noticed that more and more people are using voice search. They talk to their phones, asking it questions and expecting accurate and precise responses. Now you...

How franchises and multi-location businesses can improve local SEO and dominate local search results.

July 11, 2016

How Multi-Location Businesses Can Improve Local SEO

Local Search is nothing new and has been around since the phone book. Google, however, is changing the way people search for information on local businesses. Mobile search in particular provides...

July 8, 2016

Google Ads to Appear in the Organic Local Results

Small businesses that use Google Adwords are about to get a huge boost in search results with the announcement that the organic three-pack listings at the top of search engine...

May 26, 2016

The 5 Biggest Announcements From the Google I/0 2016 Conference

Google held their annual developer-based conference called Google I/0 last week and they announced a number of buzz-worthy new features that could mean some interesting changes in the digital world...

February 27, 2015

Google Prioritizes Mobile-Friendly Sites Higher in 2015

Google has finally made it official – they announced that starting April 21, 2015 they are updating their algorithm to explicitly include mobile-friendliness as a ranking signal when people are...

February 26, 2015

Google Launches AdWords App for Canadians Only

Google caught Canadians by surprise when it recently launched AdWords app, available on Android, for only its Canadian users (it will be available for rest of the world soon). Previously,...

June 2, 2014

Job Posting: Search Lead

Reshift Media is a Toronto-based digital marketing company that is growing rapidly. Our mission is to work with our clients as a one-stop destination for cohesive search, social and digital...

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