LinkedIn’s Company Pages Can Now Include “Showcase Pages”

November 19, 2013
By   Jen McDonnell
Category   Social Media

Corporations that have an array of individual brands, products, marketing initiatives or business units will now be able to create separate identities for each on LinkedIn, thanks to the newly introduced “showcase pages.“

The feature, which was officially announced this morning, allows companies to segment their LinkedIn audiences and highlight different aspects of their business without creating separate company pages. Customers who are interested in content about a particular product or division of the company can now follow it directly, without having to follow all updates from the company. Showcase pages remain under the company’s LinkedIn umbrella. For example, you can now access Cisco’s showcase pages from the right rail of its main LinkedIn page:


Much like company pages, showcase pages allow status updates (both organic and sponsored), are searchable, can be followed, can feature groups, and are visible on mobile. Unlike company pages, there are no sections for careers or products and services, and employees can’t associate their profile with these pages.

Company page administrators can create these pages by clicking on the “Edit” dropdown menu and select “Create a Showcase Page.” Companies can make up to 10 showcase pages.

Like company pages, showcase pages include analytics (which administrators can view by clicking on the down arrow next to the blue “Edit” button, and then selecting “View Analytics”). Any LinkedIn member can be assigned by a company page administrator to be a showcase page administrator if they have a 1st-degree connection to the company page admin. The showcase page admin does not have to be an employee of the company.

According to LinkedIn, showcase pages will be rolling out globally in the next few days.


company page Linkedin showcase page


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

Write a comment

Your email address will not be published. Required fields are marked *