As a franchise owner, it’s essential that your website content is optimized for voice search, which continues to increase in popularity. A recent survey found 65% of those aged 25-49 speak to their voice-enabled devices at least once a day, and 74% of people use voice search on their smartphone to find information on local businesses at least weekly. Meanwhile, 30% of all ecommerce revenue is expected to be driven by voice search by 2030.
In this quick 5-minute Franchise Marketing Minute, we explore strategies to optimize for voice search, including:
✅ Using conversational language and targeting the long tail: Voice searches tend to be longer and more specific than text searches. To optimize for voice search we target long-tail keywords and question-based phrases, which attract high-intent traffic because they’re more specific to the user’s query.
✅ Implementing structured data: Local Business Schema markup helps the search engine know exactly where your franchises are located, and allows them to answer queries regarding hours of operation, services, etc.
✅ Prioritizing local SEO: A significant number of voice searches are local, meaning that optimizing for local searches also improves the opportunity to rank in voice searches.
If you’re a franchise owner, marketer, or business leader wondering how to increase your visibility in search engines and AI, this video is for you.
Franchising Matters is a free video series hosted by Reshift Media where we discuss the hottest topics in franchising and interview thought leaders in and around the franchising industry, examining key issues and discussing the newest ideas.
If you need more help with your franchise organization’s local SEO, please reach out to our experts.
