Podcast: Franchise Development 2023 Trends & 2024 Forecast

October 31, 2023
By   Jen McDonnell
Category   Franchise Marketing
Reshift Media's Franchising Matters podcast

In the inaugural episode of Reshift Media’s Franchising Matters podcast, Steve Buors walks us through the major franchise development/franchisee acquisition trends we’ve been seeing in 2023, and what we expect going into 2024. He discusses 2023 in terms of prospective franchisee interest, the cost of digital advertising, and the cost per lead. He also dives into what top-performing franchise companies have been doing to maintain lead flow throughout the year and into 2024.

Watch below, or listen on Spotify or Apple Podcasts.




franchise franchise acquisition franchises


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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