Reshift Media's Franchising Matters podcast
October 31, 2023

Podcast: Franchise Development 2023 Trends & 2024 Forecast

In the inaugural episode of Reshift Media’s Franchising Matters podcast, Steve Buors walks us through the major franchise development/franchisee acquisition trends we’ve been seeing in 2023, and what we expect...

November 30, 2020

Best Practices for Franchise Landing Pages

When it comes to advertising your franchise opportunities online, it is crucial that your ads lead the users to a visually appealing and captivating web page that will prompt the...

How franchises and multi-location businesses can improve local SEO and dominate local search results.
July 11, 2016

How Multi-Location Businesses Can Improve Local SEO

Local Search is nothing new and has been around since the phone book. Google, however, is changing the way people search for information on local businesses. Mobile search in particular provides...

January 30, 2015

What the New Facebook Place Tips Feature Means For Businesses and Marketers

Facebook’s objective to connect people with the world around them has taken an innovative step forward with the launch of a new feature called Place Tips. This new feature will...

May 14, 2013

Why Your Local Business Needs a Google+ Page – And Which Type of Page Is Right For You

Google+ is the search engine giant’s answer to social media, though it tends to be an afterthought for many business owners, who often prefer to focus their efforts on sites...

April 24, 2013

Facebook Redesigns Brand Pages for Mobile, Emphasizing Parent-Child Framework

This week Facebook announced some significant changes to brands’ business Pages on mobile. These updates impact both mobile browsers and the Facebook iOS app. New mobile Pages on the Android app...

February 20, 2013

How to Translate National Brand Strength into Local Facebook Success

This is part two of a three-part series on Facebook opportunities for franchisors and businesses with multiple locations. In part one of the series, we discussed Facebook’s Parent-Child functionality and...

January 31, 2013

Facebook Parent-Child Framework: What It Is and Practical Applications for Franchisors and Multi-Location Businesses

This is part one of a three-part series on Facebook opportunities for franchisors and businesses with multiple locations. In July 2011 Facebook launched one of its least-understood and yet most...