Tag: franchises
How Multi-Location Businesses Can Improve Local SEO
Local Search is nothing new and has been around since the phone book. Google, however, is changing the way people search for information on local businesses. Mobile search in particular provides a unique opportunity for local businesses to drive new traffic…
What the New Facebook Place Tips Feature Means For Businesses and Marketers
Facebook’s objective to connect people with the world around them has taken an innovative step forward with the launch of a new feature called Place Tips. This new feature will use your GPS, Wi-Fi or Facebook’s Bluetooth Beacons to establish…
Why Your Local Business Needs a Google+ Page – And Which Type of Page Is Right For You
Google+ is the search engine giant’s answer to social media, though it tends to be an afterthought for many business owners, who often prefer to focus their efforts on sites like Facebook and Twitter. But setting up a Google+ page…
Facebook Redesigns Brand Pages for Mobile, Emphasizing Parent-Child Framework
This week Facebook announced some significant changes to brands’ business Pages on mobile. These updates impact both mobile browsers and the Facebook iOS app. New mobile Pages on the Android app are said to be coming soon, as well as new…
How to Translate National Brand Strength into Local Facebook Success
This is part two of a three-part series on Facebook opportunities for franchisors and businesses with multiple locations. In part one of the series we discussed Facebook’s Parent-Child functionality and the significant benefits it provides for franchisors and multi-location…