Podcast: How To Succeed in Franchise Development with Steve Collette, Founder of East Brands

November 16, 2023
By   Jen McDonnell
Category   Franchise Marketing
Steve Collette, Founder of East Brands

In this episode, hear from Franchise Development expert Steve Collette, who is the Founder of East Brands, a franchise development organization. During this episode, Steve shares how he approaches franchise development, how he finds qualified franchise partners, and what trends he is seeing in 2023 and beyond. Learn how you can be more successful at franchise development from someone who has been on all sides of the conversation – as a business person, franchisor, and franchise development professional.

Watch below, or listen on Spotify or Apple Podcasts.

About Steve Collette

Steve Collette is the founder of East Brands, a Franchise development firm that works with many brands and industries across North America. Steve has founded, invested in, and grown a number of brands, many of which have been in the franchise industry. Steve has also been a member of the Board of Directors of the Canadian Franchise Association for past 6 years.

About Reshift Media

Reshift Media is an award-winning digital marketing firm that develops digital marketing strategies, processes and technology custom-tailored to the specific needs of franchise organizations. The company’s in-house team provides support to more than 200 clients in 22 countries across all aspects of digital media including software development, social media, search and website/mobile development.

Celebrating 10 years helping the franchise community grow and thrive, Reshift Media has cemented itself as the leading digital marketing agency for franchise companies. Among the company’s many accolades, Reshift Media boasts the creation of two proprietary software platforms: Franify and Brand Amplifier, each designed specifically for franchise businesses. They were also named the world’s best franchise marketing firm by the 2023 Global Franchise Awards.


franchise franchising podcast


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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