Blog

March 15, 2013

Facebook is Changing Your Timeline…Again

The news feed isn’t the only section of Facebook about to go through major changes. Earlier this week, Facebook announced yet another round of modifications to personal timeline pages. Timelines...


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March 11, 2013

How Businesses Can Achieve a First-Mover Advantage on Facebook’s Graph Search

As discussed in an earlier post, Facebook’s Graph Search (launched in beta January 15, 2013) is a powerful new opportunity for businesses to reach potential customers. The question is: what...


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February 27, 2013

5 Ways to Grow Community in Quebec Using Social Media

With the growth of digital and social media, a new opportunity exists for marketers outside of Quebec to launch products and services in la Belle Province. Non French-speaking professionals can...


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February 4, 2013

Newspapers Canada and Reshift Media Partner to Give Newspapers the Social, Search and Mobile Edge

(TORONTO) February 1, 2013 – Newspapers Canada has teamed up with Reshift Media Inc. to create and launch a program custom-tailored to help newspaper leaders capitalize on emerging opportunities in...


January 31, 2013

Facebook Parent-Child Framework: What It Is and Practical Applications for Franchisors and Multi-Location Businesses

This is part one of a three-part series on Facebook opportunities for franchisors and businesses with multiple locations. In July 2011 Facebook launched one of its least-understood and yet most...


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November 12, 2012

How to Set Up Secret Boards on Pinterest and Invite Others to Contribute

Pinterest, the world’s favourite virtual bulletin board that lets you tag any image from the internet, rolled out secret boards at the end of 2012. Are you taking advantage of...


(Photo from Brigitte Charbonneau @ stockvault.net)
September 26, 2012

Digital Trends: Look to Last Year’s Buzz Words

In the media/advertising/marketing industry, it isn’t about what everyone is talking about now – and it certainly isn’t about what they will be talking about next year. It’s about what...


August 16, 2012

Social Media: Where To Start?

It’s a whole new world wide web. The days of getting all of our information from portals and news sites are over; now we pick and choose our updates from...


Reshift Media Inc.
August 8, 2012

Reshift Media: Lead the Shift

The world is complicated. There used to be a time when the Don Drapers of the ad world could go into a client meeting, deliver a stirring, Scotch-soaked pitch, and...