The UPS Store Canada Teams with Reshift Media to Launch New Responsive Website

May 2, 2013
By   Jen McDonnell
Category   Press Releases
the-ups-store-canada

(TORONTO) May 2, 2013 – The UPS Store Canada has teamed up with Reshift Media to create and launch a network of websites encompassing both its national headquarters and its more than 360 locations across Canada.

The new site, www.theupsstore.ca, is stylistically consistent with The UPS Store’s US website, and is enhanced with additional functionality, including search and mobile optimization. The website incorporates leading-edge responsive design and includes small business-focused tools to ensure clients can easily access all of the services The UPS Store provides through both web and mobile, including shipping and parcel tracking, printing services, mailboxes and packaging.

The UPS Store Canada worked closely with Reshift Media to develop a website that includes:

  • Responsive HTML 5 design for a seamless experience on desktop, tablet and mobile
  • French and English versions
  • Individual pages for all of The UPS Store Canada’s 360+ locations, allowing local store owners the flexibility to customize their sites and include information relevant to their communities
  • Social media integration on the local pages, building on The UPS Store Canada’s previously announced social media initiative, enabling small businesses to share useful information and tools within their favorite social networks
  • Full search engine optimization, both in terms of content and underlying metadata and technology

“Because of the competitive nature of the industry, we spent a lot of time on keyword research and looking at historical keyword reports to help inform our on-page optimization efforts, the navigation, and the architecture that underpins the site,” says Carly Steven, VP of Search at Reshift Media. “It was great working with The UPS Store Canada, who understands that customers are increasingly finding businesses through search and mobile.”

“Our customers know The UPS Store as a solution to helping their small businesses run efficiently,” says David Druker.  “Ensuring that our website can be as much a resource to these customers online as our stores are to them in person was extremely important to us and our network of over 360 small businesses, the franchisees of The UPS Store Canada.”

The new site launched May 1, 2013. For more information, please visit www.theupsstore.ca.

About The UPS Store
With over 360 franchised locations, The UPS Store is Canada’s largest network of print and copy centres. The UPS Store offers complete business support services such as digital colour and black and white printing, full document finishing, worldwide shipping and packaging services, mailbox rentals with 24 hour access, mail forwarding, package/mail and fax receiving, and mail fulfillment. The UPS Store operations in Canada are owned and managed by Oakville, Ontario- based MBEC Communications L.P. The UPS Store name is used in Canada under a master license by The UPS Store, Inc., a UPS company.
For more information, please visit www.theupsstore.ca or contact Michelle Cameron at mcameron@theupsstore.ca.

About Reshift Media
Reshift Media Inc. is a digital marketing company that works with businesses and their advertising agencies to develop, implement and manage social, search and mobile campaigns. For more information, please visit www.reshiftmedia.com or contact Jen McDonnell at jmcdonnell@reshiftmedia.com.

 

TAGS

HTML 5 mobile optimized responsive design The UPS Store Canada website

WRITTEN BY

Jen McDonnell

Jen is Reshift Media's VP of Content and Social Media. She worked in online journalism for a decade before transitioning to content and social media strategy.

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