Why You Should Use Facebook Business Manager If You Manage Multiple Pages

September 28, 2015
By   Jen McDonnell
Category   Social Media

When it comes to managing multiple business pages on Facebook, in-house social media teams or outside consultants may be hesitant to link their personal profile to multiple business pages. Many have tried to work around it by creating fake profiles but that’s inadvisable since Facebook has been cracking down on this and forcing fake accounts to convert their profile into a business page, resulting in the loss of account histories and Ads Manager access.

Luckily, Facebook has Business Manager as a way for businesses or agencies to manage multiple Facebook pages and ads accounts without having to share personal Facebook profile information. Here are some of the reasons you should switch to Business Manager if you’re managing multiple pages or ad accounts:

  • When working with business manager, there’s a grey bar that stays on top of the page that allows you to toggle between profiles. With this feature, it’s easier to distinguish when you’re using Facebook as your personal profile and as your business page.
  • One of the main differences between using Business Manager and using your personal account is the ability to see which pages and ad accounts have been assigned to a particular individual, or a list of people who are working on a particular page or ad account. Similarly, you can assign roles to people for different business pages and ad accounts in one place. Each user has their own login, and Business Manager allows you to control what page or ad account each employee can access.
  • Requesting access to a client’s page or ad account is now much simpler when you do it through Business Manager. Just request access within Business Manager and state the specific level of access you need, such as page admin, ad analyst, editor, etc. Your clients will receive an email notification and they’ll be able to grant your request with just a click. This feature can be used for all of your existing and future clients, making the process very scalable for your agency.

Facebook recently released an update for Business Manager, making it easier to switch between pages and accounts, and increasing the visibility of analytics and Insights.


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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Comments (4)

  1. Hi Jen, I activated the business manager but under Assets the feature “Business Locations” doesn’t show up. I have four pages which I want to structure in a parent/child-scheme.
    Thanks for your reply.

    1. Hi Mark,

      In order to initially set up Locations/parent-child, you need to work with Facebook or an agency. For more information or a quote, please email [email protected].


  2. Hi Jen, thank you for the advice, I’ve been using the Business Manager and it’s amazing but I have one big problem, when I converted my pages to BM, my intention was to merge two of them, in both pages it says I’m the admin but when I try to merge them it says i’m not the admin of one of them, you know what this is about? Thank you in advance.