Blog

November 14, 2023

How Nano-Influencers and UGC Can Benefit Brands

Influencer marketing has dramatically evolved over the years. Initially, the focus was on mega-influencers and celebrities with massive reach, which limited influencer marketing to large brands with significant marketing budgets....

Jen McDonnell and Brad Abbott about franchise development marketing trends, best practices, and challenges.

November 10, 2023

Podcast: Franchise Development Marketing in 2023 & 2024

In the latest episode of Reshift Media’s Franchising Matters podcast, hear from digital marketing experts Jen McDonnell and Brad Abbott about franchise development marketing trends, best practices, and challenges. Jen...

October 31, 2023

Podcast: Franchise Development 2023 Trends & 2024 Forecast

In the inaugural episode of Reshift Media’s Franchising Matters podcast, Steve Buors walks us through the major franchise development/franchisee acquisition trends we’ve been seeing in 2023, and what we expect...

Davey Awards trophies with text saying Gold Winner 2023 and Silver Winner 2023

October 27, 2023

Reshift Media Are Two-Time Award Winners at the 2023 Davey Awards

It is with great pride to announce that Reshift Media has been awarded Gold and Silver at the 19th Annual Davey Awards. The Daveys honour the outstanding creative work produced...

October 16, 2023

Paid Partnership Labels and What They Mean for Brands and Influencers

Instagram first introduced paid partnership tags in 2017, mainly to offer additional transparency for brands and influencers when it came to disclosing paid and gifted posts. Initially, the feature was...

October 13, 2023

6 UGC Formats You Can Boost on Instagram

User-generated content (UGC) can help fuel a brand’s social media success. UGC gives brands credible social proof and relatable lifestyle content that can supercharge their marketing strategy. In fact, UGC...

October 11, 2023

Reshift Media Awarded Platinum at the 2023 MarCom Awards

We are thrilled to announce that Reshift Media has received a Platinum award in the Social Media Marketing category at this year’s MarCom Awards. MarCom’s 2023 international creative competition for...

Top franchise supplier 2023 by Entrepreneur badge

September 19, 2023

Reshift Media Makes Entrepreneur’s 2023 Top Franchise Suppliers List

The much-anticipated Top Franchise Suppliers list by Entrepreneur Magazine has been released for its sixth year in a row, and we are incredibly proud to announce that Reshift Media has...

PR Daily Top Women in Marketing Awards Honoree

August 30, 2023

Reshift Media’s Jen McDonnell Wins PR Daily’s 2023 Top Women in Marketing Award

We are incredibly proud to announce that Reshift Media’s VP of Content and Social Media, Jen McDonnell, is being honoured with the Top Women in Marketing award in the Social...

June 22, 2023

The 2023 Franchise Innovation Award Goes to Reshift Media

We are thrilled to announce that Reshift Media has won the Top Digital Marketing Campaign award at the 2023 Franchise Innovations Awards! Presented by Franchise Update Media, this annual ceremony...

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