Blog

December 14, 2016

How Facebook Is Expanding Its Focus on Local Businesses

With 60 million-plus businesses now using Facebook pages, the social network has become a marketing and advertising powerhouse. However, it is not just national brand pages that are taking advantage...


December 6, 2016

How to Break Through the Holiday Clutter with Facebook Ads

During the holiday season, a flood of competition for consumer dollars not only takes place in shopping malls but also in advertising spaces on social networks such as Facebook. The...


October 28, 2016

Facebook Updates Call-To-Action Buttons for Local Businesses

Facebook is testing a new feature for businesses that will allow them to connect directly with customers on mobile via tailor-made call-to-action buttons that can lead to actual transactions set...


September 22, 2016

Facebook Introduces Automated Rules for Your Ad Campaigns

Are you a marketer who spends a lot of time in Facebook’s Ads Manager and Power Editor, checking on the status of your campaigns? Facebook is introducing a new feature...


Facebook_Post-To-Multiple-Pages
August 25, 2016

How to Post to Multiple Facebook Pages At Once

For multi-location and franchise businesses to have a successful social media presence in 2016, it is important to have an individual Facebook page for each of their brick-and-mortar stores.  This...


August 4, 2016

Instagram to Help Businesses Reach the Snapchat Generation

Instagram, the Facebook-owned photo-sharing platform, has added a new feature called Instagram Stories in an attempt to compete with the popular mobile app Snapchat. Snapchat has been one of the...


June 30, 2016

Twitter Introduces a New Dashboard for Small Businesses

Twitter has added a new tool called Twitter Dashboard and it will be a significant addition for small businesses looking to interact with customers more effectively on the social platform....


June 19, 2016

Organic Canvas-Style Posts Now Available on Facebook

Everyone’s Facebook feed is going to get a little more interesting now that the social media giant is allowing business pages the option of creating organic Canvas-style posts. We first wrote about Canvas...


June 3, 2016

New Ad Unit Options Set To Debut on Facebook, Instagram

Instagram could be set to announce an upgrade that could be interesting for businesses who advertise on the platform. The Facebook-owned platform is planning to allow businesses to create carousel...


Facebook on iPhone
June 2, 2016

Facebook Businesses Can Now Cascade Content to Multi Locations – 2016

Facebook continues to help businesses have a larger presence on their platform with the latest changes to the Facebook Locations framework. Facebook Locations (formerly known as Parent-Child) connects all of...