Facebook Introduces Automated Rules for Your Ad Campaigns

September 22, 2016
By   Jen McDonnell
Category   Social Media

Are you a marketer who spends a lot of time in Facebook’s Ads Manager and Power Editor, checking on the status of your campaigns? Facebook is introducing a new feature that is sure to make your life easier.

This week, we started noticing a new tool on some of our ad accounts on the ad set and ad levels of Ads Manager marked “Create Rule”:

facebook automated rules

Once you click on the tool, it allows you to set up email alerts or automatically turn off a campaign based on the criteria you select. For example, you can create a rule that a campaign will be paused as soon as the ad frequency (the average number of times your ad was served to each person) is greater than 3, or when your average cost per result costs more than $1.

The rules you create can be applied to a campaign, ad set, or ad, or can span across all of your campaigns. You can create rules based on the following conditions (adding ‘is greater than,’ ‘is smaller than,’ ‘is between,’ or ‘is not between’):

  • Cost Per Add to Cart (Facebook Pixel)
  • Cost Per App Install
  • Cost Per Initiate Checkout (Facebook Pixel)
  • Cost Per Purchase (Facebook Pixel)
  • Cost Per Click (Link)
  • Cost Per Result
  • Results
  • Cost Per Lead (Facebook Pixel)
  • Cost Per Add Payment Info (Facebook Pixel)
  • Cost Per Complete Registration (Facebook Pixel)
  • Frequency
  • Impressions
  • Lifetime Spent
  • CPM (Cost Per 1,000 Impressions)
  • Reach
  • Daily Spent

facebook automated rules 2

According to Facebook, an ad account can create up to 100 rules (this includes both active and inactive rules). Your rules will be checked daily starting at 12:00 AM in your account’s time zone, and will run continuously until you turn them off. To edit your rules and turn them on or off, go to Power Editor, click on the dropdown next to the “Create Rules” button, and select “Manage Rules.” From there, you will also be able to track your rule activity.

Instead of constantly checking on your ad campaigns, Automated Rules allow you to get alerts or turn off ads that are not delivering your desired results without relying on you to manually monitor for red flags. According to Facebook, this feature is gradually rolling out and may not be available to everyone yet.


ads automated rules Facebook


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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