FranWorks Strengthens Its Local Social Presence with Reshift Media’s Social Brand Amplifier

September 3, 2014
By   Jen McDonnell
Category   Social Media

(TORONTO) Sept. 3, 2014 – The FranWorks Group of Companies has teamed up with Reshift Media to power a network of localized Facebook pages for their Elephant & Castle, Original Joe’s, and State & Main locations across Canada and the United States in an effort to increase its reach and relevance across social media.

“The Social Brand Amplifier allowed us to roll out location-specific pages for all our locations with ease,” says Jeff Humphreys, Franworks’ Manager of Digital and Social Media. “Without this tool, the process would have been timing-consuming and complex. Creating a unified presence on Facebook was an important piece of our digital strategy and Reshift helped us achieve this.”

To help manage their restaurants’ growing social media presence, FranWorks has implemented Reshift’s proprietary Social Brand Amplifier software, which allows brands to update and manage a network of local Facebook pages easily and efficiently.

The Social Brand Amplifier enables companies to cascade content (including posts, apps and timeline images) across all of their Facebook pages, or to select pages grouped by geography or demographics. Additionally, the software allows companies to consolidate their Facebook reporting and analytics, while still allowing individual restaurant owners to engage their community through local posts and promotions.

“FranWorks specializes in neighbourhood pubs and restaurants where people come together,” says Jen McDonnell, VP of Social Media and Content at Reshift. “That is why it is so crucial that each restaurant has their own Facebook page where guests can check-in, post photos and talk about their visit. Managing all those local pages at the corporate level can be overwhelming, which is why the Social Brand Amplifier is so essential.”

About FranWorks

Known for its popular Original Joe’s Restaurant and Bar brand in Western Canada and the United States, Calgary-based FranWorks expanded its State & Main Kitchen and Bar brand into Ontario this year, with locations now open in both Guelph and Aurora. In addition, FranWorks also operates more than a dozen Elephant & Castle pubs in Canada and the United States. In all, FranWorks has 88 locations in operation, with another 14 currently in development.

About Reshift Media

Reshift Media Inc. is a digital marketing organization that works with businesses and their advertising agencies to develop, implement and manage social, search and mobile strategies. Their proprietary Social Brand Amplifier software is used worldwide by companies with multiple locations to create, populate, manage and measure localized pages within Facebook. For more information, please visit or contact Jen McDonnell at [email protected].


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Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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