Newspapers Canada and Reshift Media Partner to Give Newspapers the Social, Search and Mobile Edge

February 4, 2013
By   Jen McDonnell
Category   Social Media

(TORONTO) February 1, 2013 – Newspapers Canada has teamed up with Reshift Media Inc. to create and launch a program custom-tailored to help newspaper leaders capitalize on emerging opportunities in social media, search and mobile.

“We are very pleased to be able to offer these thought-provoking webinars to our members,” said John Hinds, President and CEO, Newspapers Canada. “There is little doubt that social, search and mobile are having a profound impact on the newspaper industry here in Canada and around the world. We identified an opportunity for our members to utilize these digital tools to their advantage so we sought out a partner that could deliver a comprehensive and forward-looking program.”

Newspapers are operating in a complex environment that is changing rapidly – four out of five Canadians now have a Facebook account with 35% of the entire population logging on every day, 3.3 million searches are done on Google every minute and mobile revenue is expected to reach $11.4 billion worldwide this year. These trends have had an impact on newspaper financials, but as a major source of information for their communities there is a significant opportunity for newspapers to assume a digital leadership position and continue to provide quality journalism and advertising opportunities.

“Having spent a large portion of our careers in the newspaper industry ourselves, we have seen firsthand the challenges newspapers are facing,” said Steve Buors, CEO and Co-Founder of Reshift. “We see a real opportunity for Canadian newspapers to take a leadership position in the digital space through the effective use of social, search and mobile strategies that achieve both readership and financial objectives.”

The series includes seven custom sessions with specific webinars tailored to executives, editorial staff and sales professionals. The purpose of each session is to provide an overview of the topic, implications for publishers and specific strategies and tactics for publishers to take action.

“We believe that the industry has a bright future and that newspapers are well positioned to capitalize on the opportunities that social media, search and mobile offer. We are excited to partner with Newspapers Canada and to be a part of the solution,” said Kirk Allen, COO and Co-Founder of Reshift.

About Newspapers Canada
Newspapers Canada is a joint initiative of the Canadian Newspaper Association and the Canadian Community Newspapers Association. As the voice of Canada’s newspaper industry, the two associations combined represent over 830 daily, weekly and community newspapers in every province and territory across the country. The primary role of Newspapers Canada is to represent the needs of CNA and CCNA members in three major areas: Public Affairs, Marketing and Member Services.

About Reshift Media Inc.
Reshift Media is a digital marketing organization that specializes in social media, search and mobile solutions. Reshift’s founders are former media executives with long track records in the newspaper industry, and through experience have demonstrated that a combined offline/online approach achieves better results than either medium could individually. Reshift works with companies, including advertising agencies and media organizations, to develop strategies and provide training for companies to put social media, search and mobile to work for them.

For further information, please contact Jen McDonnell at [email protected]


Newspapers Canada press publishing social media training


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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