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Tag: local marketing

7 Design Tips for Franchise Websites

Franchise organizations face unique challenges when creating a website, as it needs to serve both national and local audiences. This includes managing all the local business listings of franchisees and developing authentic content for the national and local pages. It…
  • Permalink
  • Posted: Aug 19 2020
  • Tags: franchise, local marketing, web design
  • Comments: 0
  • Author: Lilianne Le

Facebook Locations: Advantages and Limitations

Local business pages have always been an important component of Facebook, with the social network taking major steps in the past few years to make itself the primary destination for local marketing. If you are a brand that has local…
  • Permalink
  • Posted: Aug 13 2018
  • Tags: Facebook, Facebook Local, Facebook Locations, local marketing
  • Comments: 1
  • Author: Lindsay Weisleder
Facebook reviews

Facebook Moves Away From Star Ratings in Favour of Recommendations

Facebook recommendations has replaced ratings as the way users give feedback about local businesses. Instead of giving a star rating on a one-to-five scale, users are now simply asked whether or not they would recommend a business. The social network…
  • Permalink
  • Posted: Aug 09 2018
  • Tags: Facebook, Facebook Local, local marketing, recommendations, reviews
  • Comments: 19
  • Author: Lindsay Weisleder

Facebook Aims To Redefine Events Listings with Facebook Local App

If you’re a regular reader of this blog, you know that Facebook has heavily increased its focus on local activity and marketing in recent months. That focus continues with the launch of their latest standalone app: Facebook Local. Facebook has…
  • Permalink
  • Posted: Nov 20 2017
  • Tags: Facebook, Facebook Local, local marketing
  • Comments: 0
  • Author: Jen McDonnell
local-marketing-strategies

Facebook Advertising Solutions for Franchises

The most effective social media ads are the ones that can connect directly to their target consumer. The beauty of franchise advertising is that since there are so many different locations, each franchise has the power to cater each advertisement…
  • Permalink
  • Posted: May 31 2017
  • Tags: Brand Amplifier, Facebook, franchise, Google, local marketing
  • Comments: 0
  • Author: Lindsay Weisleder

A Comprehensive Guide to Facebook Store Visits

As we’ve mentioned previously, Facebook continues to go all in when it comes to local marketing. For franchises and multi-location businesses looking to focus their advertising on a local level, the social network has introduced a new ad campaign objective…
  • Permalink
  • Posted: Jan 20 2017
  • Tags: Facebook, facebook ads, local marketing, store visits
  • Comments: 1
  • Author: Jim LaChapelle
facebook-store-visits

Video Walk-Through: Facebook’s New Store Visits Objective

As we’ve mentioned in previous blog posts, Facebook is ramping up its focus on local marketing. That focus got a big boost this month when the social media network quietly introduced a new ad campaign objective: store visits. The new…
  • Permalink
  • Posted: Jan 20 2017
  • Tags: Facebook, facebook ads, local marketing, social media advertising, store visits
  • Comments: 0
  • Author: Jen McDonnell
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