March 1, 2022

How Franchise Locations Can Better Market Customers Using Local Strategies

Franchising gives you the opportunity to expand into new markets, reach larger audiences, and build upon what we like to call “local goodness”. This is what makes franchising so valuable,...

August 19, 2020

7 Design Tips for Franchise Websites

Franchise organizations face unique challenges when creating a website, as it needs to serve both national and local audiences. This includes managing all the local business listings of franchisees and...

August 13, 2018

Facebook Locations: Advantages and Limitations

Local business pages have always been an important component of Facebook, with the social network taking major steps in the past few years to make itself the primary destination for...

Facebook reviews
August 9, 2018

Facebook Moves Away From Star Ratings in Favour of Recommendations

Facebook recommendations have replaced ratings as the way users give feedback about local businesses. Instead of giving a star rating on a one-to-five scale, users are now simply asked whether...

November 20, 2017

Facebook Aims To Redefine Events Listings with Facebook Local App

If you’re a regular reader of this blog, you know that Facebook has heavily increased its focus on local activity and marketing in recent months. That focus continues with the...

May 31, 2017

Facebook Advertising Solutions for Franchises

The most effective social media ads are the ones that can connect directly to their target consumer. The beauty of franchise advertising is that since there are so many different...

January 20, 2017

A Comprehensive Guide to Facebook Store Visits

As we’ve mentioned previously, Facebook continues to go all-in when it comes to local marketing. For franchises and multi-location businesses looking to focus their advertising on a local level, the...

January 20, 2017

Video Walk-Through: Facebook’s New Store Visits Objective

As we’ve mentioned in previous blog posts, Facebook is ramping up its focus on local marketing. That focus got a big boost this month when the social media network quietly...