Tag: local marketing
Facebook Locations: Advantages and Limitations
Local business pages have always been an important component of Facebook, with the social network taking major steps in the past few years to make itself the primary destination for local marketing. If you are a brand that has local…
Facebook Moves Away From Star Ratings in Favour of Recommendations
Facebook recommendations has replaced ratings as the way users give feedback about local businesses. Instead of giving a star rating on a one-to-five scale, users are now simply asked whether or not they would recommend a business. The social network…
Facebook Aims To Redefine Events Listings with Facebook Local App
If you’re a regular reader of this blog, you know that Facebook has heavily increased its focus on local activity and marketing in recent months. That focus continues with the launch of their latest standalone app: Facebook Local. Facebook has…
Facebook Advertising Solutions for Franchises
The most effective social media ads are the ones that can connect directly to their target consumer. The beauty of franchise advertising is that since there are so many different locations, each franchise has the power to cater each advertisement…
A Comprehensive Guide to Facebook Store Visits
As we’ve mentioned previously, Facebook continues to go all in when it comes to local marketing. For franchises and multi-location businesses looking to focus their advertising on a local level, the social network has introduced a new ad campaign objective…