Video Walk-Through: Facebook’s New Store Visits Objective

January 20, 2017
By   Jen McDonnell
Category   Social Media

As we’ve mentioned in previous blog posts, Facebook is ramping up its focus on local marketing. That focus got a big boost this month when the social media network quietly introduced a new ad campaign objective: store visits.

The new objective is designed to drive store visits and in-store sales and only works with brands that are set up on Facebook’s Locations framework. In one campaign, you can create ads that contain automatically localized content for each store location. Ads will be served from your brand’s local Facebook pages and will be delivered to people around each store.

Watch the video below to learn more about this ad unit and how to use it. And contact us at [email protected] if you’d like more information on how to set up Facebook Locations for your franchise or multi-location brand.




Facebook facebook ads local marketing social media advertising store visits


Jen McDonnell

Jen is the Vice President of Content and Social Media at Reshift Media, where she manages a team responsible for the social strategies for several national and international brands. She has a strong content background, having previously worked in online journalism for 10 years. Her articles have been published in the National Post, the Ottawa Citizen, the Vancouver Province, the Calgary Herald, Flare, and more.

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