Video Walk-Through: Facebook’s New Store Visits Objective

January 20, 2017
By   Jen McDonnell
Category   Social Media
facebook-store-visits

As we’ve mentioned in previous blog posts, Facebook is ramping up its focus on local marketing. That focus got a big boost this month when the social media network quietly introduced a new ad campaign objective: store visits.

The new objective is designed to drive store visits and in-store sales and only works with brands that are set up on Facebook’s Locations framework. In one campaign, you can create ads that contain automatically localized content for each store location. Ads will be served from your brand’s local Facebook pages and will be delivered to people around each store.

Watch the video below to learn more about this ad unit and how to use it. And contact us at info@reshiftmedia.com if you’d like more information on how to set up Facebook Locations for your franchise or multi-location brand.

 

 

TAGS

Facebook facebook ads local marketing social media advertising store visits

WRITTEN BY

Jen McDonnell

Jen is Reshift Media's VP of Content and Social Media. She worked in online journalism for a decade before transitioning to content and social media strategy.

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