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Facebook, ad, preferences
January 21, 2019

How to Fine-Tune Your Facebook Ad Preferences

According to a new PEW Research Centre study, 74% of Facebook users surveyed are unaware that Facebook has a page that allows them to review and update your ad preferences....


January 17, 2018

How Multi-Location Businesses Can Be Successful in Facebook’s Updated News Feed

This blog post is part of a 4-part series: Part 1: What Facebook’s 2018 Algorithm Change Means for Your Business Part 2: How Facebook’s News Feed Algorithm Change Impacts Advertisers Post 3: Top...


April 5, 2017

Facebook Introduces Eye-Catching Ad Unit Called Collections

In yet another move to promote online sales, Facebook has introduced a new ad unit that combines the visual appeal of video along with the selling features of a digital...


February 22, 2017

Facebook Adds Brand Lift to Help Businesses Measure Ad Impact

Facebook has started testing a new measurement study for a business’ campaign on the platform called Brand Lift. The study, a free service currently available for qualified companies only, will...


February 1, 2017

Facebook Enhances E-Commerce Options on Business Pages

We’ve previously written about Facebook’s increased focus on local businesses with the addition of Dynamic Ads and the Store Visits objective. While those new features centre on brick-and-mortar locations, Facebook...


January 31, 2017

Facebook Expands Local Store Targeting to Clicks-To-Website Ads

Last week, we wrote about Facebook’s new Store Visits campaign objective, which allows multi-location and franchise brands to manage Facebook advertising at the head office level that targets customers near...


January 31, 2017

How Franchises Can Evaluate Their Facebook Store Visits Ad

Franchises and multi-location retailers have a new way to harness the power of Facebook advertising with a recently added objective called Store Visits. Once set up on the Facebook Locations framework (formerly known...


January 27, 2017

Facebook Advertising Strategies for Franchises: Guide for Success

Having worked with franchise companies around the world, we here at Reshift Media have seen first-hand that advertising on Facebook and other social networks is much more complicated for franchise...


January 27, 2017

How To Use Facebook’s Dynamic Ads To Drive Local Store Visits

As a retailer, the idea of delivering Facebook ads that showcase your product catalog to potential customers seems like a no-brainer. But national retailers run into issues when their products...


January 20, 2017

A Comprehensive Guide to Facebook Store Visits

As we’ve mentioned previously, Facebook continues to go all-in when it comes to local marketing. For franchises and multi-location businesses looking to focus their advertising on a local level, the...