Blog

black screen with SEO written in blue and a computer cursor underneath
November 26, 2021

4 Ways to Improve Image SEO

Search engine optimization, known by its acronym SEO, includes several components that help increase your website’s visibility in search engines, thereby increasing your traffic and influence. One component that plays...


A hand holding a pen drawing mobile app designs for e-commerce on sheet of paper.
October 14, 2021

5 Tips to Improve Your E-Commerce Strategy

E-commerce has seen a significant boom in the last year and a half with years of advancement compressed into a short amount of time due to unprecedented consumer demand. Due...


sketches on whiteboard for website design and structure
October 7, 2021

A Retail E-commerce Checklist

It is safe to assume that most retailers know just how much of an acceleration there has been in the e-commerce space within the last year and a half. Largely...


Person holding an iPhone with a black screen and the Instagram logo in the centre.
July 15, 2021

New Updates Coming to Instagram Reels & What That Means for Brands

The competition is real in the world of social media platforms, which means you will likely see more updates now, and in the future, as each platform battles it out...


Woman in yellow shirt holding phone and smiling.
July 8, 2021

How to Create Click-Worthy Ads on Facebook

Facebook remains one of the top social media channels in the world and plays a significant role in social media advertising. For instance, Facebook ads can gather an advertising audience...


June 22, 2021

How to Find the Right Franchisees to Fuel Growth

Canadians are spending more time consuming digital media than ever before. According to eMarketer, digital accounts for 53.3% of total media time spent in Canada, which equates to almost five...


June 22, 2021

How to Create a Winning Post-Pandemic Growth Plan

Since the start of the COVID-19 pandemic, franchises had to adapt extremely quickly, not only to stay inline with ever-changing government regulations, but also to keep up with the shifting...


June 22, 2021

How Consumer Buying Habits Changed Franchises During COVID-19

Digital media consumption changed dramatically during the COVID-19 pandemic, especially the time spent engaging with digital mediums. With people averaging almost eight hours a day, as reported by eMarketer, it...


an image of a checkmark and an x
June 11, 2021

What Brands Should Know About Google’s Core Web Vitals Update

Google's Core Web Vitals were introduced earlier and are designed to measure how users experience the speed, responsiveness, and visual stability.


an image of an ad with an x, and an ad with a checkmark
June 6, 2021

Why Are My Facebook Ads Getting Rejected?

If you’ve ever advertised on Facebook, you may have had some of your ads rejected. This can be confusing and frustrating, especially if you believe your ads are not violating...