Blog

January 31, 2017

How Franchises Can Evaluate Their Facebook Store Visits Ad

Franchises and multi-location retailers have a new way to harness the power of Facebook advertising with a recently added objective called Store Visits. Once set up on the Facebook Locations framework (formerly known...

January 27, 2017

How To Use Facebook’s Dynamic Ads To Drive Local Store Visits

As a retailer, the idea of delivering Facebook ads that showcase your product catalog to potential customers seems like a no-brainer. But national retailers run into issues when their products...

January 20, 2017

A Comprehensive Guide to Facebook Store Visits

As we’ve mentioned previously, Facebook continues to go all-in when it comes to local marketing. For franchises and multi-location businesses looking to focus their advertising on a local level, the...

January 20, 2017

Video Walk-Through: Facebook’s New Store Visits Objective

As we’ve mentioned in previous blog posts, Facebook is ramping up its focus on local marketing. That focus got a big boost this month when the social media network quietly...

December 14, 2016

How Facebook Is Expanding Its Focus on Local Businesses

With 60 million-plus businesses now using Facebook pages, the social network has become a marketing and advertising powerhouse. However, it is not just national brand pages that are taking advantage...

December 6, 2016

How to Break Through the Holiday Clutter with Facebook Ads

During the holiday season, a flood of competition for consumer dollars not only takes place in shopping malls but also in advertising spaces on social networks such as Facebook. The...

November 1, 2016

Facebook, Yelp Reviews Now Appear In Local Business Google Results

Word-of-mouth marketing has always been a fundamental aspect of a business’s success. In today’s digital age, conversations about experiences with a certain business have moved from dinner parties and water...

October 28, 2016

Facebook Updates Call-To-Action Buttons for Local Businesses

Facebook is testing a new feature for businesses that will allow them to connect directly with customers on mobile via tailor-made call-to-action buttons that can lead to actual transactions set...

October 27, 2016

4 Ways Businesses Can Take Advantage of Google’s Possum Update

There have been some interesting updates to Google’s algorithm in the last few months that should interest business owners looking to improve their rankings in search. This summer, Google announced...

September 22, 2016

Facebook Introduces Automated Rules for Your Ad Campaigns

Are you a marketer who spends a lot of time in Facebook’s Ads Manager and Power Editor, checking on the status of your campaigns? Facebook is introducing a new feature...

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